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Advertising (Paid, Bartered, and Free) Resources

Banner Exchanges, Creating Graphic-based Advertisements, Ezines, Purchasing Web Advertising Space

Purchasing Web Advertising Space

bCentral AdStore sells ad space on the bCentral network of more than 400,000 sites under your choice of categories. Published campaign costs run low-$ to mid/high-$$$, depending upon your targeting level.

DoubleClick has an extensive network of sites on which you can advertising. Contact a representative for current rates.

Banner Exchanges

As a network member of the bCentral LinkExchange® Network, you will receive one free ad for every two you show on your site. You can target both where your ad is shown and the types of ads you show on your site.

Ezines

Ezine Central lists ezines under more than 20 categories and are also searchable by keyword. Click boxes are provided so you can subscribe from the Ezine Central site.

At Ezine Ad Auction, you can bid on unsold ezine ad space in a variety of ezines. Each auction includes a link to more information, ad parameters, and circulation. There is no charge to bid. Auctioned ad costs tend to be in the low/low-$.

Creating Graphic-Based Advertisements

Creative Connectivity’s Online Banner/Logo/Button Creator helps you create any size advertisement at no charge. Supply information for your ad, and an image is instantly created. You have 30 minutes to save the file in your system before it is erased from the Website. This program does not support animations.

At the Web Marketing Info Center's Banner Ad Design Tips page, consultant and speaker Dr. Ralph Wilson summarizes and links to current advertisement design tips.

You can animate your advertisements or other images with Ulead GIF Animator Software. The boxed version and download are both low-$. A free trial is available. A 3D upgrade is also available for low-$.

With JASC PaintShop Pro software, you can create advertisements and other original images. The downloadable version and boxed version both are both mid-$. A free trial is available.

These resources were originally developed as companion to the strategic marketing plan development book How Much for Just the Spider? Strategic Website Marketing for Small-budget Businesses. I've updated them as additional appropriate resources come to my attention. In developing these resource lists, I scoured the Web for resources useful to small-budget businesses and entrepreneurs. I looked for sites and services that would help you learn more about Internet Marketing and help you get things done efficiently. My focus is on services that appear to be designed for the needs and time frames of small businesses. Bobette

To the best of my knowledge, resource information was accurate at the time of this writing. Current programs may vary from those reported here. Please let me know if you find any outdated information. Although my intent is to list only upstanding products and services on the site, I cannot personally  make any guarantees. It is wise to check any company out before purchasing, signing any agreement, or making a commitment. Online fraud bureaus and consumer groups are one way to do this. Among them are The Better Business Bureau (and BBBOnline), Fraud Bureau, The Federal Trade Commission, the Internet Crime Complain Center , Complaints.com, and Scambusters. Bobette