Bobette Kyle

Professional Experience

Independent Writer and Marketer, 2000 - Present
Self Employed
st. louis, missouri

Planned and implemented career as author and independent marketer.

• Authored the marketing plan book How Much for Just the Spider? Strategic Website Marketing for Small-Budget Businesses, published April 2002.

•  Developed unique five-step approach to creating a marketing plan.

•  Founded Website Marketing Plan as sole proprietorship.

• Designed and created WebSiteMarketingPlan.com in-house.

Marketing Services Director, 1999 – 2000
Quest International
hoffman estates, illinois                                                    

Headed North America Marketing Services department. Guided team in Primary Research, Secondary Quantitative Research, Collateral Material Development, and North America Corporate Communications.

• Coordinated team in naming, logo development, and positioning of DuraFRESH brand.
• Developed recommendation for Quest North America ebusiness plan.

Vice President of Marketing, 1998 – 1999
Delicious Brands, Inc.
des plaines, illinois   

Led team of four people in Marketing, New Product Development, Graphics Development, Mailorder, and Sample Fulfillment for the company’s four brands. Responsible for $70 million in budgeted annual sales volume. Included annual budget planning as well as development and implementation of company’s marketing plans.

• Repositioned FROOKIE Brand, leading to #1 unit share in natural cookie category.

  • Provided strategic direction and leadership in creation of brand personality and new logo.
  • Led multi-company team in creation, formulation, and packaging of 18 new items.

• Conceptualized and led creation of Delicious Brands website.

• Launched total of 25 new items in 10 months.

• Headed task force to reengineer company’s Pricing and Promotion systems.

Marketing Manager, 1995 - 1998*
Nestlé USA, sunmark division
st. louis, missouri                                                   

*Progressive Product/Brand Management positions: Marketing Manager, Product Manager, Assistant Product Manager, Marketing Analyst

Drove growth and profitability of SKUs totaling $66 million in annual sales volume.

•  Increased total business by 14% in 1997 versus division total of 5%.

• Grew seasonal business 20% in 1997 versus division average of 5%.

• Developed and launched six new seasonal products. First-season sales volumes totaled $2 million.

• Guided agency and internal groups in contemporizing selling kits, resulting in sales increases of 20% for Halloween and 67% for Christmas.

• Lead reformulation and graphics update of BIT-O-HONEY Brand.

• Increased distribution in leading warehouse club by creating and launching Tongue Dyer GIANT PIXY STIX.

• Expanded seasonal selling material to include A.C. Nielsen data, resulting in 20% growth in seasonal sales.

Marketing and Sales Representative, 1992 - 1994
Warner Lambert, parke-davis division
st. louis, missouri                                   

Micromarketed and sold four pharmaceutical products in territory.

• Established name recognition for new brand through creation and implementation of innovative marketing plan, resulting in sales of 146% to goal.

• Organized and implemented counseling program for smokers to become non-smokers, resulting in 76% increase in sales.

Unit Management, 1985 - 1989
Pepsico, taco bell division
st. louis, missouri                                            

Education

Masters of Business Administration (MBA), 1992
marketing emphasis
Washington University, John M. Olin School of Business
st. louis, missouri

Bachelor of Arts (BA), 1987
major in statistical mathematics, minor in business
Washington University, School of Arts and Sciences
st. louis, missouri                                                       

eMarketing eCourse, 2002
eMarketing Association 

Independent Research, 2000 - 2001
13 months studying online marketing strategies and tactics as research for book How Much for Just the Spider? Strategic Website Marketing for Small-Budget Businesses.

Graduate Level E-Commerce Courses, 1999
internet marketing, e-commerce strategy, telecommunications for managers
Loyola University
chicago, illinois

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Emarketing Experience and Education

WebSiteMarketingPlan.com, 2002
Launched site February 2002. Marketed the site with no outside services.

• By June 2002, site ranked in top .3% (Source: Alexa.com rankings.).
• By July 2002, site ranked in top 10 on 18 different search terms (Source: Google.com search engine.).

eMarketing eCourse, 2002
eMarketing Association 

Independent Research, 2000 - 2001
13 months studying online marketing strategies and tactics as research for book How Much for Just the Spider? Strategic Website Marketing for Small-Budget Businesses.

Graduate Level E-Commerce Courses, 1999
internet marketing, e-commerce strategy, telecommunications for managers
Loyola University
chicago, illinois

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