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How To Write a Marketing Plan: Books, Software, Articles, and Other Resources

Software | Books / Tools | Articles | More Articles

Write a Marketing Plan Using Software

RECOMMENDED Marketing Plan Pro software helps you write a Marketing Plan. Also includes one-click audio and Website help, with many supporting forms.

The Plan Write® for Marketing software helps you “bring your marketing strategy to life” through your marketing plan.

The WebQuest Pro marketing plan software includes six forms – Design, Marketing, Promotion, Budgeting, and Analysis - showing how to write a marketing plan.

Learn How To Write A Marketing Plan:
Instructional Books and Tools

Planning Your Internet Marketing Strategy by Dr. Ralph Wilson, is written for e-businesses (businesses looking to make revenue from the Internet). Dr. Wilson clearly explains considerations when creating a strategic Internet marketing plan.

Different Marketing Plan Methods

As with most marketing-related techniques, there is not a single "right" way to write a marketing plan. MarketingPlanArticles.com presents a variety of different articles explaining how to write a marketing plan.

More Marketing Plan Articles

This articles page summarizes and links to several marketing plan / management articles by Web Site Marketing Plan Network publisher Bobette Kyle.

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These resources were originally developed as companion to the strategic marketing plan development book How Much for Just the Spider? Strategic Website Marketing for Small-budget Businesses. I've updated them as additional appropriate resources come to my attention. In developing these resource lists, I scoured the Web for resources useful to small-budget businesses and entrepreneurs. I looked for sites and services that would help you learn more about Internet Marketing and help you get things done efficiently. My focus is on services that appear to be designed for the needs and time frames of small businesses. Bobette

To the best of my knowledge, resource information was accurate at the time of this writing. Current programs may vary from those reported here. Please let me know if you find any outdated information. Although my intent is to list only upstanding products and services on the site, I cannot personally  make any guarantees. It is wise to check any company out before purchasing, signing any agreement, or making a commitment. Online fraud bureaus and consumer groups are one way to do this. Among them are The Better Business Bureau (and BBBOnline), Fraud Bureau, The Federal Trade Commission, the Internet Crime Complain Center , Complaints.com, and Scambusters. Bobette