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Direct Email Marketing Resources

Autoresponders, Copywriting, Email List Management Services, Email List Management Software, Email List Rental - Paid Recipient Programs, Email List Rental and Broadcast Services   

Email List Rental - Paid Recipient Programs

Memolink awards its 250,000+ members points for visiting advertisers’ Websites. Advertisers pay based on one of three ways – cost per click through, cost per acquisition, or revenue sharing.

SendMoreInfo.com's list members have agreed to receive email in exchange for payment if they click over to the Website linked in the email. You can target your mailing according to interest and/or geography. The service claims 30% - 50% click through rates. Published CPM is mid-$.

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Email List Rental and Broadcast Services

Postmaster Direct lets you rent opt-in email address lists. Per-name charges are listed on the site. Demographic targeting is also available for an additional charge.

PR Newswire Direct Email Service provides a Direct Email service for small businesses (look under small business tools). Per-name charges are listed on the site.

Easymail Interactive not only rents opt-in email lists but will also help you with your program. Published list rentals range from mid-$ to mid-$$ CPM, depending on database and category.

With BulletMail, you can choose your list from over 100 topics. Email list are generated from BulletMail’s opted-in customers. A 2000 name test mailing runs mid-$$.

Worldata offers a variety of opt-in mail list rentals and services. Contact them for pricing information.

DoubleClick Email Marketing Solutions provides various email marketing solutions that draw from the extensive DoubleClick network. Contact DoubleClick for details.

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Email List Management Services

Microsoft bCentral’s Traffic Builder includes a variety of features, including direct email. For mid-$ annually you can send up to 1,000 emails a month. Search engine management, banner advertisements, and analysis are also included.

EmailFactory offers several levels of service, beginning at low/low-$ a month for up to 20,000 emails and 20,000 names. There is also a mid-$ set-up fee.

Microsoft’s bCentral's List Builder is an Internet based service that helps you build user profiles, target your messages, manage replies, and more. Services start at low-$$ a year for up to 10,000 messages a month.

Email List Management Software

Note: These software programs should be used ONLY for opt-in mailings. Unsolicited bulk mailings (spam) are illegal in some areas and counterproductive to long-term business building. Most ISPs and Website hosting companies have policies against spam.

Broadcast HTML from MailWorkZ has an easy-to-use interface and campaign management features. You can send your bulk e-mail campaigns, newsletters, weekly specials, support tips or marketing messages in an effective and efficient manner. The software comes in three editions  - business, commerce, and marketing. As of this writing, MailWorkZ offers a free trial.

Mass E-Mailer, a software program by Intelliquis, helps you manage multiple mailing lists. Features include import/export mailing lists and individual personalization. The software costs low-$. A free trial version is available for downloading.

Mail-list.com provides software and a web-based service to manage your mailing list. If your volume is under 50,000 messages a month, the annual fee is mid-$ for an announcement service and high-$ for a discussion group. There is also a mid-$ one-time set-up fee.

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Opt-In Pro is a Web-based software that lets you manage one or several lists from the Opt-In pro site. Features include autoresponders with follow-up, automatic removal, and archiving. Charges are a one-time access fee plus monthly maintenance. Packages begin at mid-$ access fee plus low/low-$ monthly subscription charge per month for a single list of up to 5,000 outbound and 2,500 inbound messages a month.

PostCast is email and database management software with several features, including autoresponders and a scheduler. It comes in two versions as well as a free trial. There is also an unconditional 30 day money back guarantee. The standard edition is mid-$ and the professional low-$$.

Arialsoft Campaign software will send batch emails. Pricing varies depending on version you choose.

Copywriting

Joe Robson includes several copywriting tutorials on his site, including writing Web copy and headlines.

Bob Bly is a freelance consultant and copywriter with 20 years of experience. He is the author of more than 50 books, many about copywriting. He makes several articles freely available on his Website as well as offers fee-based copy critique and consultation services.

RECOMMENDED: At MarketingWords.com, Karen Thackston offers copywriting, copy editing, ghost writing and consulting services for small businesses. She also offers a step-by-step copywriting course priced low/low $. The cost for services is low-$ per hour. Some estimated times: sales letter, 1.5 – 2.5 hours; Website copy, 1 – 2 hours per page; small print ad .75 – 1 hour.

Autoresponders

The AWeber autoresponder sends an initial reply immediately, then (over a period of time that you determine) sends up to six follow-up messages. The service costs low/low-$ per month. Reduced rates are available if you pay quarterly, semi-annually, or annually.

DataBack offers several levels of autoresponder service. Depending on the features, prices vary in the low/low-$.

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These resources were originally developed as companion to the strategic marketing plan development book How Much for Just the Spider? Strategic Website Marketing for Small-budget Businesses. I've updated them as additional appropriate resources come to my attention. In developing these resource lists, I scoured the Web for resources useful to small-budget businesses and entrepreneurs. I looked for sites and services that would help you learn more about Internet Marketing and help you get things done efficiently. My focus is on services that appear to be designed for the needs and time frames of small businesses. Bobette

To the best of my knowledge, resource information was accurate at the time of this writing. Current programs may vary from those reported here. Please let me know if you find any outdated information. Although my intent is to list only upstanding products and services on the site, I cannot personally  make any guarantees. It is wise to check any company out before purchasing, signing any agreement, or making a commitment. Online fraud bureaus and consumer groups are one way to do this. Among them are The Better Business Bureau (and BBBOnline), Fraud Bureau, The Federal Trade Commission, the Internet Crime Complain Center , Complaints.com, and Scambusters. Bobette