Building Your Ezine or Newsletter List: An Interactive Tutorial

You've heard how important it is to build a list for your online business activities. But how? What should you focus on?

It's a subject that can get pretty in-depth, but most of the people who try to teach you about it forget the basics. Like WHY you should build a list, and what you should focus on. To help you with this, we offer a simple (and very brief) tutorial that will show you the most important things to consider and how to get off to the right start, based on your personal situation.

Just choose the best answer for you from each of the three questions below, fill in your email address, and click "Send me the tutorial." You'll receive the info by email within a few minutes. Even if you're an old hand at building lists online, you'll probably find an idea or two here that will be new to you.

Along with the tutorial, you'll receive a complimentary subscription to Paul Myers' newsletter, TalkBiz News. Paul is the author of this tutorial, and has been helping small businesses use the net to make more money for over 5 years.

You will also receive a complimentary subscription to Website Marketing Plan Network News. The publisher, Bobette Kyle, is creator of the Web marketing plan and promotion guide How Much for Just the Spider? Strategic Website Marketing (excerpt).

Just four clicks, and it's on its way to you...

1. What's your purpose in building a list?

Branding and/or developing expert status
Immediate sales
Leads for a fast sale
Leads for a longer sales cycle
Develop hobbyist or special interest connections


2. Is your business...

Primarily/exclusively online
Primarily/exclusively offline
A mixture of the two
I don't have a business


3. Do you have existing content?

Yes, lots of it
Some, but not a lot
No, but I can get it fast
None, and I'm not sure how to acquire/create it