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Marketing Resources - Traditional Marketing

Marketing Organizations, Marketing Sites, Online Marketing

Traditional Marketing Organizations

The U.S. Small Business Association (SBA) is run by the United States government as a service to small businesses. While not specifically a marketing organization, there are some marketing resources and advice on its Website. Search on keyword marketing in the online library.

The Business Marketing Association is an organization for business-to-business marketers. Both annual and chapter dues apply.

The American Marketing Association (AMA) is the eminent association for professional marketers. The site includes daily news briefs, event listings, a Library Service, and more. The AMA annual membership fee runs mid-$ for national dues plus local dues. Local dues vary by area and are in the low-$. Full access to the @AMA online site is an additional fee.

The Direct Marketing Association, Inc. (DMA) is a trade organization for interactive marketers, direct marketers, and database marketers. The annual DMA membership fee is low-$$ for direct and interactive marketing companies, mid-$$ for suppliers, ad agencies, and consultants.

The eMarketing Association (eMA) is dedicated to e-marketing and the integration of online and offline marketing. As a member, you receive access to news, articles, and other resources. The organization also offers individual and site certifications. Four membership levels are available - Associate, Professional, Corporate, and Student.

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Marketing Sites

About.com Guided Sites - Small Business Information, Marketing, and Advertising. Each About.com site has related links and articles under numerous subtopics.

Advertising World Directory. This directory contains an extensive list of advertising and marketing related links.

adsGuide.com. This online zine about Internet Advertising includes articles and commentary across 10 categories. Subject matter includes Ad Management, Email Marketing, and Rich Media. Newsletter and Website access are both free. 

The ClickZ Network contains a collection of columns from marketing practitioners. The articles are written from first hand experience and often express the author’s opinions, as seen “from the inside”. The material is organized into several online marketing topics. There is a free newsletter for each. 

MarketingProfs.com is an excellent site to learn more about the full marketing process. Real professors and professional marketers created MarketingProfs. The founder, Allen Weiss, has taught at Stanford and is now at University of Southern California. The site’s advisors are an impressive mix of corporate CEO’s, Directors, and Professors at prestigious universities. 

Knowthis.com covers more than 40 categories, including Internet marketing, e-commerce, and market research. Paul Christ, Ph.D. put together and maintains the site. He is an Associate Professor in Marketing and the Director of the Technology and E-Commerce MBA program at West Chester University of Pennsylvania.

Wilson Internet is composed of multiple marketing/e-commerce Websites and newsletters with Dr. Ralph Wilson, an Internet marketing consultant and speaker at the helm. Dr. Wilson has many awards to his credit as well as numerous mentions in books and other publications. Site access, including partial admission to the E-Commerce Research Room, is free as are two of the newsletters. A Web Commerce Today subscription is low-$ annually and includes complete access to E-Commerce Research information.

Online Marketing

Direct Magazine, for direct marketing professionals.

Marketing Terms.com contains a dictionary of more than 150 online marketing terms. For each term, there is a definition, expanded information, and synonyms. You will also find links to related terms, sites, and articles as well as to other marketing dictionaries, encyclopedias and glossaries.

Ebrary is a library of searchable business and finance books from leading publishers. You can search the database by keyword and view the results on your screen. Purchase bits of a book by paying a small fee to copy or print your selection or buy a whole book by clicking to your choice of major booksellers.

MeansBusiness is a database of business ideas, composed of direct passages from business books. You can purchase material as a single book extract, a book concept summary, or a concept suite (A collection of extracts from several books.). You can purchase an unlimited-access subscription to the database for low-$$ annually.

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These resources were originally developed as companion to the strategic marketing plan development book How Much for Just the Spider? Strategic Website Marketing for Small-budget Businesses. I've updated them as additional appropriate resources come to my attention. In developing these resource lists, I scoured the Web for resources useful to small-budget businesses and entrepreneurs. I looked for sites and services that would help you learn more about Internet Marketing and help you get things done efficiently. My focus is on services that appear to be designed for the needs and time frames of small businesses. Bobette

To the best of my knowledge, resource information was accurate at the time of this writing. Current programs may vary from those reported here. Please let me know if you find any outdated information. Although my intent is to list only upstanding products and services on the site, I cannot personally  make any guarantees. It is wise to check any company out before purchasing, signing any agreement, or making a commitment. Online fraud bureaus and consumer groups are one way to do this. Among them are The Better Business Bureau (and BBBOnline), Fraud Bureau, The Federal Trade Commission, the Internet Crime Complain Center , Complaints.com, and Scambusters. Bobette