Internet Marketing Strategy Articles

Explains the process of creating a strategic Internet marketing plan.

What To Include in Your Internet Marketing Plan Write Up

For those new to strategic marketing plans, the thought of completing an Internet plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation.

Developing an Internet Marketing Plan

Article explains importance and components of a strategic marketing plan - Internet or offline.

Strategies for Your Internet Marketing Plan

Learn how to develop strategies to support your Internet objectives. The article includes discussion of Porter's Five Forces and SWOT analysis.

Choosing Marketing Programs for Your Internet Marketing Plan

Covers developing strategic marketing programs to include in your Internet plans - including consideration of the Four P's, positioning, and targeting.