Marketing Strategy Articles
Marketing Case Studies, More Marketing, How To Guides

(The following articles are available for use as free Website or newsletter content provided you follow the rules.)

Marketing Case Studies

8 Lessons In Strategic Marketing
Article details several lessons we can learn from the film "Daddy Daycare". Along the way to success, the entrepreneurs demonstrate several solid marketing strategies - equally applicable to online, offline, and integrated companies. Take these lessons to heart when developing plans for your business.

Superbowl 2005 Advertising and Marketing Lessons
Advertisers, performers, broadcasters and coaches involved with the 2005 Superbowl demonstrated several marketing and management lessons during the course of the game. The article explains several.

13 Lessons In Marketing From The Super Bowl
Marketing lessons from Super Bowl XXXVI as demonstrated by the game itself and advertisers / sponsors. The article is written with small businesses in mind.

Lessons For Small Business - Implementing Super Bowl Marketing and Advertising Techniques
The article explains various marketing techniques as demonstrated by Super Bowl advertisers and gives examples of how marketers with smaller budgets can implement the same techniques.

6 Lessons In Profitable Target Marketing From MLB
Observes how major league baseball ( mlb.com ) uses different business models and profitable techniques to manage and marketing the Web site.

5 Small Business Management Lessons From a Longshot - A Heartening Belmont Victory
Read five small business management lessons to be learned from trainer Ken McPeek and jockey Edgar Prado. Together, they strategically accomplished a win for the 70 to 1 long shot Sarava in the 134th Belmont Stakes.

5 Ways to Encourage Impulse Purchases with Online Marketing
The author bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. The sales guy was good. So good, she came away with five ideas explained in the article for increasing sales from impulse purchases.

Marketing How To Guides

5 Steps to Developing a Tag Line for Your Product, Business, or Website
A tag line is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.

Many companies, however, do not have a large enough budget to hire an advertising agency. If you belong to one of these small budget businesses, do not despair. With some creativity and persistence, you can develop your own tag line. Article explains how.

Brainstorming With Props
When developing new strategies or products, coming up with unique ideas is often a struggle. One way to generate new ideas and "get the creative juices flowing" is by brainstorming. Article includes resources and explains author's favorite technique.

Choosing Effective Programs For Your Internet Marketing Plan
How to choose the online / Internet marketing programs that make sense for your business.

Affordable Market Research
Article explains inexpensive ways to conduct or find primary, secondary, quantitative, and qualitative research information for your business.

A Web Marketing Plan Outline
By strategically developing a marketing plan for your Website, you increase your chance of long term online success. The article explains five steps to developing a strategic marketing plan outline.

More Marketing and Management Articles by Bobette Kyle

General Marketing
Marketing Techniques, Marketing Metrics, Definition of Marketing

ECommerce
Solutions, ECommerce Articles

Marketing Plan Articles
Sample Marketing Plans, Planning and Strategy Articles

Small Business Management Articles
Decision Making, Small Business Management Strategies

Web Marketing Articles
Internet Marketing Strategies, Web Marketing Analysis

About the Author

Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and a marketing MBA as inspiration for her writing. Bobette is proprietor of the Web Site Marketing Plan Network (http://www.WebSiteMarketingPlan.com). She is also author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." You can search all articles on the network through the marketing directory by going here: http://www.websitemarketingplan.com/directory