Note from Bobette
Sample Marketing Plans, Local Online, S-p-a-m Check
Dear Reader,
Good News...
Here's a cool thing...my Marketing Plan Guide, "How Much
for Just the Spider? Strategic Website Marketing" was named one of the top 15
books of 2002 by NonFictionReviews.com.
Well...ummm...maybe not so cool to you, but *I'm* excited.
;-)
Here's something cool for you...
Strategic Relations Consultant Justin Hitt and I have put
together a bonus upgrade pack for you. If you purchase the above-mentioned ebook
with upgrade (Use the link below.), you can download 5 additional documents.
These are not recycled bonuses from the "gurus". They are
our own work, designed to help you market smart and develop more profitable
customers...AND you can only get them through Justin or through me.
Along with the ebook, the bonus pack includes two sample
marketing plans (One for a retail business, one for a service/consulting
business.), "101 Strategies for More Profitable Customers", "How to Gain More
Profits by Cultivating Your Best Customers", and "Facts about Profitable
Customers". Check it out here:
http://www.websitemarketingplan.com/MarketingBook/
Articles...
Most big companies develop tag lines for their brands
and/or business. Smaller companies often see the process as too costly or too
hard. An effective tag line, however, can be an important component to effective
implementation of your marketing strategies. "5 Steps To Developing a Tag Line for Your
Product, Business, or Website" tells you how.
If you have considered marketing your business locally
online (or even if you haven't :-) ), read Sharon Fling's article "8 Reasons to
Get Your Local Business Online". She tells you why it can be a business builder.
One more quick thing...
If
you send out a
newsletter or other email marketing messages and have not tried out the new, no
cost S-p-a-m Check tool, you should. It can increase your open rate.
I tried it on my 12/11/02 newsletter and got a score of
3.2. Give it a try and let me know your score.
Details are here:
http://www.websitemarketingplan.com/Free/S-p-a-mCheck.htm
Enjoy,
Bobette
P.S. If you like what you are reading, please forward
this newsletter to two like-minded friends or associates.
Haven't found what you want? Search below.
*********************************************
Feature Article
5 Steps To Developing a Tag Line for Your Product, Business, or Website
A tag line is one of those things that looks simple but
isn't. Large companies pay advertising agencies a lot of money to develop tag
lines for their companies and brands.
Many companies, however, do not have a large enough budget
to hire an advertising agency. If you belong to one of these small budget
businesses, do not despair. With some creativity and persistence, you can
develop your own tag line.
This article tells you how:
http://www.websitemarketingplan.com/online/taglines.htm
*********************************************
Guest Article
8 Reasons to Get Your
Local Business Online
by Sharon Fling
If you're a local business owner, you've probably been
wondering what to do about the Internet. Maybe you already have a website, but
it's taken more money out of your pocket than it's put in it.
You might be thinking you should get online...but you've
heard it takes too much time and money. It's tempting to ignore the issue and
hope it goes away, but there are some very good reasons to get moving. Sharon
shares 8 of them with you.
Read the full article here:
http://www.websitemarketingplan.com/online/business_online.htm
About the Author
Sharon Fling is the author of "How To Promote Your Local Business On
the Internet" (available at http://as.localbizpromo.com), and
publishes an electronic newsletter that gives business owners tips,
tools and resources for targeting local customers. To join her
mailing list, send a blank email to:
subscribe@localbizpromo.com or visit
http://www.geolocal.com.
******************************************
*******************************************
My Inbox
No-Cost Sample from "Affiliate Mistakes"
Got a note this week from Chuck McCullough, author of
"Affiliate Mistakes". He just published a sample version of the ebook...so folks
can get a feel for his writing style, what's in the ebook, etc.
Get your copy here (It's an .exe file.):
http://www.websitemarketingplan.com/Free/SampleAffilMistakes.exe
S-p-a-m Check
Ken Evoy has a nifty new tool to help improve
your email delivery rate. You send him a copy of the email you are planning to
send out. His tool evaluates it and sends a report back.
Go here to read exactly how to send Ken your email for
evaluation:
http://www.websitemarketingplan.com/Free/S-p-a-mCheck.htm
******************************************
Administrative Notes
This newsletter is available in HTML and Text versions.
You can change your version by clicking the Topica link
at the end, adjusting your profile, and saving changes.
* How one gets onto the mailing list.
An email address is added to the newsletter mailing list
only by request. This happens in one of three ways.
Someone (hopefully you or someone acting on your behalf)...
1) typed and submitted the address into a subscription
form or the list building tutorial on
http://www.WebSiteMarketingPlan.com.
2) sent an email to: subscribe@WebSiteMarketingPlan.com.
3) sent an email to:
WebSiteMarketingPlan-subscribe@topica.email-publisher.com
If you are a member of this newsletter's list and no longer
wish to be, please ask to be removed.
* Do this by:
1) clicking the Topica Email Publisher link at the bottom
of your emailed
newsletter, checking the "unsubscribe"
button in your profile, and saving the change.
2) sending an email to:
unsubscribe@WebSiteMarketingPlan.com or
3) sending an email asking you be removed to: bobette@WebSiteMarketingPlan.com.
Copyright 2002 - 2003 Bobette Kyle. You may forward this newsletter - in its entirety - to others.
|
