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Hello Folks -

2008 is here! Have you started executing your marketing plan? If not, it is never too late to take action. The marketing plan section on WebSiteMarketingPlan.com helps in a variety of ways. The most recent addition from Kevin Stirtz, "Plan for Profit in 2008 - Here’s an Easy 5 Step Method," helps you narrow your focus and take action.

From a strategic standpoint, it is critical that you know your company goals and your customers. Yet, marketers often struggle with applying the concept to specific programs. This issue's "What Every Search Engine Optimization Company Should Know about Keyphrase Choice" from Scott Buresh is an excellent example of how to use customer and company knowledge to improve online profit through smart keyphrase research. On a related note, keyphrase choice is only one aspect of a pay per click campaign. The ads themselves are important as well. Karon Thackston details her five-step process for writing effective AdWords ads ― and walks us through an example ― in "How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits."

If authoring publications is one of your marketing strategies you will want to read "Get paid to promote your book!" from Sandra Beckwith. She explains how becoming a paid media spokesperson can serve as a promotional tool for you.

Finally, Superbowl XLII is nearly upon us (February 3, 2008), which means an opportunity to study new marketing techniques. This year, think about how you can apply the various marketing methods used by all the businesses affiliated with the Superbowl to your own business. There are, of course, commercials. But marketing methods go far beyond the commercials. Take a look at my "Superbowl 2008 Commercials and Marketing Methods: Learn from Them" article for some ideas to get you started, plus a rundown of marketing and management lessons over the last five years.

Enjoy!

Bobette Kyle

This time of year business owners, executives and consultants are (or should be) spending time looking ahead. We should be thinking what we want for our businesses in 2008. But we all know many people fail to plan. I used to think the biggest reason was time. Not anymore. I think the biggest reason people fail to plan is they’re not sure how. Whatever you call it, strategic planning, business planning, year-end planning, it sounds important. It also sounds like a lot of work. It looms large as a big, complicated responsibility that a lot of people are not sure how to do. So, to help you get started and have a successful planning session this year, here is an easy yet effective system you can use.
 

 - Marketing Builder Software

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- Biz Plan Builder Software
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   "Its exhaustive template walks you through the every step from cover letter to appendix, with plenty of samples... BizPlanBuilder also offers a better collection of financial tables, ratios, and projections than any competitor."
 

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience. In this article, we'll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company.
 

It seems to be a phenomenon. You try AdWords, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords and other types of PPC advertising. The first is getting the right keywords. The second is writing little tiny ads. That's what we'll cover in this article.
 

Each year, the Superbowl reliably delivers entertainment and high-profile drama in one form or another. We often forget that behind the entertainment are some valuable marketing and advertising lessons. Pay close attention and you will learn tricks for incorporating current trends into your management and marketing strategies, as well as new applications for old techniques. Here are some methods to study in 2008, plus lessons learned from the past five Superbowls.
 

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