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The WebSiteMarketingPlan.com Network News |
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Note from Bobette Kyle -
Drilling down: goals, strategies, marketing programs; Superbowl marketing. • Web Site marketing Plan .com - Superbowl 2005 marketing and advertising lessons. • Different options for writing a marketing plan - Book, software, example plans, and more. • Web Promotion Articles .com - Differences between AdWords and Overture pay per click programs. • Jill Whalen Articles .com - Search Engine Marketing (SEO) overview. • The WebSiteMarketingPlan.com Network - Subject-specific business and marketing sites designed to help you find the right information for writing and implementing your plan. • Administrative Notes |
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| Note From The Publisher, Bobette Kyle | |
| Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm Hello Folks - Often, people confuse marketing programs or strategies with end goals. You may hear someone mention his/her Website marketing goal, for example, as to "bring more traffic to the Website." Ultimately, however, traffic isn't the Website-related goal. The goal is something like online sales or leads. In my head, an example of a goal (with drill down to specific marketing strategies and programs) looks something like this:
For those of you with similar goals and strategies, today's guest articles explain how to implement the two supporting programs I mentioned in the example. "High Rankings' SEO Process" by Jill Whalen gives step-by-step instructions for optimizing your Website for organic search results. In "Overture vs. Google AdWords," Ed Kohler explains the differences between Overture's pay per click program and Google's AdWords. For a more general marketing discussion, with some examples, you can read "Superbowl 2005 Advertising and Marketing Lessons." If you missed my previous Superbowl articles about marketing and the Superbowl commercials, you can have a look through the links below. Enjoy! Bobette Kyle P.S. Website marketing questions?
Click over to the Online Marketing Forum: Haven't found what you want? Search below. |
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| Superbowl Advertising and Marketing Lessons | |
| "Superbowl 2005 Advertising and Marketing
Lessons" http://www.websitemarketingplan.com/Arts/SuperBowl3.htm Advertisers, performers, announcers and coaches involved in the 2005 Superbowl demonstrated several marketing and management lessons during the course of the game. "Superbowl Ad and Marketing Techniques" Superbowl ads - a perennial entertainment source - are also a great source of advertising and marketing lessons. Some example 2004 ads (and earlier) demonstrate. "Superbowl
Advertising and Marketing Lessons" The Superbowl commercials, advertisers, and teams - as well
as the NFL itself - provided useful marketing lessons in
Superbowl XXXVI. The article explains 13 marketing lessons
learned from the game. |
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| Marketing Plan Articles .com - Different approaches to marketing plans. | |
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Http://www.MarketingPlanArticles.com includes a variety of articles explaining different ways you can complete a marketing plan. Other resources you may want to research: Marketing Plan
Software Sample Marketing Plans Marketing Plan Tools (Book, Workbook, Templates, etc.) A Web Marketing Plan
Outline (Article) |
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| Web Promotion Articles .com - Search engine, email, advertising, and newsletter promotion strategies. | |
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"Overture vs. Google AdWords" http://www.webpromotionarticles.com/payperclick.htm Ed Kohler explains the differences between two pay per click
advertising programs, Google AdWords and Overture. He discusses
ad syndication, matching, competitive bidding, landing pages,
and more. |
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| Jill Whalen Articles .com - Search Engine Optimization (SEO) Articles, Interviews, and Resources from Jill Whalen. | |
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"High Rankings' SEO Process" http://www.websitemarketingplan.com/Whalen/SEOProcess.htm One of the most difficult marketing strategies for many online marketers is ranking well in organic search engine listings. Here, Jill explains how to improve search engine rankings through keyword research and search engine optimization. Search Engine Optimization FAQ Many of the same SEO questions arise again and again. Jill
answers three:
Is Web content really important?,
Is Google penalizing my site?, and
Where should I place key words and phrases? |
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| WebSiteMarketingPlan.com Network - Subject-specific online business and marketing sites designed to help you find the right information for writing and implementing your plan. | |
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| Administrative Notes | |
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