Note from Bobette
Kyle
Marketing Mix, Site Changes, Content
This week's article, "How Your Marketing Mix Can Improve Profit", explains how
including both short term and long term strategies in a marketing plan can build
your business.
Changes...
A while back, I wrote a mini case study about launching
WebSiteMarketingPlan.com:
http://www.websitemarketingplan.com/Arts/CaseStudy.htm
In the article, I noted that my initial focus was to
gain online credibility and to get the site known. My next steps were to focus
on improving sales conversion rates. Soon you will begin seeing changes at
WebSiteMarketingPlan.com that reflect the goal of improving sales conversion.
The result will be a cleaner, less confusing site for you.
Featured Newsletters...
One tactic related to the new approach I mentioned above
is to focus less on building content at WebSiteMarketingPlan.com and
more on providing content to other sites and periodicals.
I'm seeing results...MarketingProfs.com and SiteProNews
have both published my articles in the past 10 days. In fact, several other
publishers with *opt-in* lists have graciously used my articles in their
publications. As a thank you to these and others, I've decided to mention those
who publish my articles in a "Featured Newsletters" section.
If you may be interested in publishing one or more of my
articles in your own periodical, please let me know. I provide articles at no
charge, providing you keep the article intact (including resource box) and
"live" link the URLs. Also, s-p-a-mming
is not tolerated. You may use
my articles only in opt-in publications and on non-offensive Websites.
Have a look here for some available articles:
http://www.websitemarketingplan.com/Articles.htm
Send a request to
Articles@WebSiteMarketingPlan.com if you are interested in using any
existing articles or would like to be added to my article announcement list.
Enjoy,
Bobette
P.S. If you know
of anyone you think may be interested in joining the newsletter list, please go ahead and forward
the entire newsletter to them. Thanks. :)
P.P.S. If you have not
already done so, please fill out your profile page through the link in your
newsletter.
THIS IS A CLOSED, OPT-IN LIST. I do not rent or share
your individual information. I use overall statistics generated from your
profiles to help me choose what types of information to include in Website
Marketing Plan News.
Haven't found what you want? Search below.
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Feature Article
How Your
Marketing Mix Can Improve Profit
You may have heard the term "Marketing Mix" used in connection with
marketing planning. It means the combination of promotions, products, places
(distribution channels), and prices you chose for your business. Including both
short term and long term strategies makes for a more profitable marketing mix.
The article tells you how. Read it here:
http://www.websitemarketingplan.com/small_business/marketingmix.htm
About the Author
Bobette Kyle has more than a decade of experience in
Corporate Marketing; Brand and Product Marketing; Field Marketing and
Sales; and Management.
She is author of the Marketing Plan Guide How Much
For Just the Spider? Strategic Website Marketing, named one
of the top 15 books of 2002 by NonFictionReviews.com. Read more about
the guide
here.
©
2003 Bobette Kyle. All Rights Reserved.
*********************************************
My Inbox
Web Marketing Association
Awards
I received a press release from Amy Jane Finnerty of the Web Marketing
Association. In part, it read...
"The Web Marketing Association today launched the WebAward Internet Advertising
Competition (IAC) Awards, a new effort to honor excellence in online advertising
and to recognize the individuals and organizations responsible for the best in
Internet marketing."
For more details, go to
http://webaward.org/ or
contact William Rice, wrice@webaward.org.
*******************************************
Featured Newsletters
Several publishers have recently used my articles in
their periodicals:
- "SWOT Analysis"
MarketingProfs.com,
http://MarketingProfs.com
- "How To Get Started On Your Marketing Plan"
eMarketing Association Member Newsletter,
www.emarketingassociation.com
- "5 Ways to Encourage Impulse Purchases"
Retail Tips, http://www.inspire.bc.ca
- "5 Steps for Developing a Tag Line for Your Product,
Business, or Website"
SiteProNews,
http://www.sitepronews.com/archives/2003/jan/31.html
Poor Rhino's Almanac,
http://www.poorrhino.com
Carlton's Corner,
http://www.carltonscorner.com/articles.htm
Five Star Home Biz Ezine,
http://www.five-star-homebusiness.com/ezine5.htm.htm#FEATURE ARTICLE
If you are interested in using any of my existing
articles or would like to be added to to the new article announcement
list, please contact me:
Mailto:Articles@WebSiteMarketingPlan.com
******************************************
Administrative Notes
This newsletter is available in HTML and Text versions.
You can change your version by clicking the Topica link
at the end, adjusting your profile, and saving changes.
* How one gets onto the mailing list.
An email address is added to the newsletter mailing list
only by request. This happens in one of three ways.
Someone (hopefully you or someone acting on your behalf)...
1) typed and submitted the address into a subscription
form, the list building tutorial, or the "Make Your Own Business" consultation on
http://www.WebSiteMarketingPlan.com.
2) sent an email to: subscribe@WebSiteMarketingPlan.com.
3) sent an email to:
WebSiteMarketingPlan-subscribe@topica.email-publisher.com
If you are a member of this newsletter's list and no longer
wish to be, please ask to be removed.
* Do this by:
1) clicking the Topica Email Publisher link at the bottom
of your emailed
newsletter, checking the "unsubscribe"
button in your profile, and saving the change.
2) sending an email to:
unsubscribe@WebSiteMarketingPlan.com or
3) sending an email asking you be removed to: bobette@WebSiteMarketingPlan.com.
Copyright 2002 - 2004 Bobette Kyle. You may forward this newsletter - in its entirety - to others.
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