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Hello Folks -

Commercials and food. Two of my favorite things inspired today's feature articles. In "Beyond the Super Bowl: Advertisers' Strategic Marketing Campaigns" I take a look at how Super Bowl advertisers expand the marketing benefits beyond the commercial or sponsorship. Few of us have the dollars for a Super Bowl commercial, but we can all adopt these concepts when marketing our own businesses. 

I had a wonderful Thai dish for lunch last week. I doubt, however,  that I'll ever return to the restaurant. Read why in "A Product is More Than Your 'Product.'"

Enjoy!

Bobette Kyle

P.S. For a quick and easy way to search all articles on the site, go to the Website Marketing Plan .com directory.

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The cost to run a 30-second spot during Super Bowl XV is a reported $2.6 million, far beyond a small business marketing budget. By looking at the larger strategic picture, however, we can all pick up some tips on how to better market our own small businesses. The article explores techniques advertisers used beyond the commercials in their marketing campaigns. 

I had a wonderful Thai dish for lunch today. I'll likely never return to the restaurant, however. Although the dish itself - the "product" - was delicious, the entire "Product" was a disaster. The restaurant owner failed to understand that there's more to his Product than the dish itself and that when it comes to marketing, the customer's perception is reality.

Marketing lessons abound each year around Super Bowl. Read some of the lessons from past teams, advertisers and marketers.

Throughout each month, I add new marketing and management articles to WebSiteMarketingPlan.com. Have a look at the "Marketing and Management Articles" category in my blog for a list of and links to the most recent.

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