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WebSiteMarketingPlan.com |
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| Marketing Planning | Marketing & Management |
Marketing Techniques |
Internet Marketing | Ecommerce |
Public Relations |
Search Engine Optimization |
Small Business Information |
Business Planning |
Book Marketing (growing your business) |
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| In This Issue: | |||||||||||||
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- Note from Bobette Kyle - Online Marketing Through Social Networking - 5 Marketing Lessons from Superbowl XLI - Business and Marketing Products - Growing Your Business Through Book Marketing |
- Administrative Notes - Subscribe To The WebSiteMarketingPlan.com Network News - Add this newsletter's headlines to your MyYahoo! page: 
- The WebSiteMarketingPlan.com Network News is also available through RSS feed:  - Unsubscribe Directions and Postal Mail Address - Archives - Read Current Edition Online: http://www.websitemarketingplan.com/currentnewsletter.htm |
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| Note From the Publisher, Bobette Kyle | |||||||||||||
| Archives:http://www.websitemarketingplan.com/NewsletterArchives.htm
Hello Folks - I hope you are all having a productive and profitable 2007. During January I was busy adding a new section to WebSiteMarketingPlan.com: How to grow your business through book marketing. Writing and marketing books can enhance your reputation as a business person or expert in your field as well as help tremendously in building a business. The section includes information from several nonfiction authors ― tips about enhancing your business and book sales through marketing as well as advice on how to publish your book and putting together a writing/publishing team. Much of the current information is courtesy of experienced St. Louis Publishers Association board members, and the section will continue to grow. Read below for a summary of some of the articles. Super Bowl 2007 Those who have followed me for a while know that each year I pull some marketing lessons from the Super Bowl. This year is no different. In "5 Lessons from 2007 Super Bowl Commercials and Sponsors," see how you can apply some of the same marketing techniques as this year's Super Bowl advertisers. Social Networking One of today's hottest trends is online social networking. MySpace is the most commonly known social networking Website, but there are online networks of many flavors. You are sure to find some that can help with your business or personal development. If you've never participated in a social networking, it can be unclear as to how these sites can help with marketing your business. In the first of a two-part article, I explain the basics and rationale of social networking online in "Online Marketing Through Social Networking." Enjoy! Bobette Kyle
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| Online Marketing Through Social Networking (Part 1) | |||||||||||||
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by Bobette Kyle http://www.websitemarketingplan.com/online/socialnetworking1.htm Social
networking online is one of today’s hottest trends. Many, however, wonder how
social networking can help their careers or businesses and exactly how to get
started with this online marketing technique. Here in part 1, I will help you
get started. Next month in part 2, I will explain some techniques for expanding
your presence and building a quality network of online contacts.
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| 5 Lessons from 2007 Super Bowl Commercials and Sponsors | |||||||||||||
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by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/superbowl5.htm In this 2007 take on Super Bowl XLI marketing and advertising, I focus on advertising methods ― lessons gleaned from the commercials and sponsorships. As you read each observation and lesson, think how you can apply the lesson (scaled down, of course) to your own business or brand. For marketing lessons from previous Super Bowls take a look here, under "The
Super Bowl" in the left navigation:
http://www.websitemarketingplan.com/marketing_management/SuperBowl2.htm |
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| Business and Marketing Planning Products | |||||||||||||
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Following the most profitable strategies means
keeping your business plan and marketing plan
up-to-date. Tools to help the process go smoother
include:
- Software - Business Planning Tools - Articles |
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| Growing Your Business Through Book Marketing | |||||||||||||
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by Bobette Kyle http://www.websitemarketingplan.com/book/ This new area of WebSiteMarketingPlan.com helps you understand all the ways authoring and marketing a nonfiction book can help develop your business and career. The cover article ― How You Can Grow Your Business By Writing and Marketing Books ― is an interview with successful author, speaker and consultant Ron Kauffman. He has built a business around customer service training and motivation, including his "Up Your Service" and "Lift Me Up" book series. He is also founder of UP Your Service! College, www.upyourservicecollege.com. Ron generously shares his thoughts and experience with us in the cover
interview. |
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| Administrative Notes | |||||||||||||
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