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March 18, 2004
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This issue also available
online at http://www.websitemarketingplan.com/currentnewsletter.htm
Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm
Hi
Folks -
After
putting Take-Payments-Online.com in suspended
animation for months, I have finally written some
fresh content for the site. Those with ecommerce as
a site objective often wonder about options for
accepting credit cards and other payments online.
The new section helps with the decision by giving an
overview of online, third party payment processors.
The section also includes specific pros, cons, etc.
of three different programs.
Speaking of Website objectives, ecommerce is not
the only possible Website function. There are other
ways to expand your business with a site. "Marketing
Objectives for Your Website" explains different
business models to consider when developing your
marketing plan and/or site strategy.
Another, longer term aspect to consider when
conducting business online is branding. In "9 Ways
to Communicate a Rock-Solid Identity", Bob Baker
explains how various aspects of site structure and
marketing program choice can enhance your brand
image.
Enjoy,
Bobette Kyle
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Haven't found what you want? Search below.
"Marketing
Objectives for Your Website"
by Bobette Kyle
http://www.websitemarketingplan.com/MarketingObjectivesArticle.htm
Website objectives drive site
structure, marketing strategy, and program
decisions. Consequently, when developing a
marketing plan it is important to think
carefully about your Website's purpose. This
article explains how to incorporate a site's
business model and customer decision-making
stages into your plans. |
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If you are like many small
business people, your marketing plan is a perpetual
work in progress. These step-by-step online marketing plan tools help you through the process - eight different
tools in all.
 Amongst
the forms, worksheets, and templates is an hour-long "Secrets to Creating a
Small-Budget, Online Marketing Plan" CD. Sharron
Senter interviews Bobette Kyle about marketing, choosing the
right online marketing programs, keeping the budget
under control, and much more. You can read an
excerpt from the transcript here:
http://www.howmuchforspider.com/Purchase.htm
(Scroll down to Marketing Plan Package 1B and
look for the "View Sample of CD" transcript link.)
There is
a package to fit every budget, ranging from $27.95
to $97. Find out more and order here:
http://www.HowMuchForSpider.com
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Copyright 2002 - 2004 Bobette Kyle,
9220 Cordoba, St. Louis, MO 63126 |
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