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The WebSiteMarketingPlan.com Network News
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In This Issue: |
•
Note from Bobette Kyle
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Web Marketing Articles .com
- Increasing conversions through copywriting, ideas for
improving conversions.
•
Different options for writing a marketing plan -
Book, software, example plans, and more.
•
The WebSiteMarketingPlan.com
Network -
Subject-specific business and marketing sites designed to help
you find the right information for writing and implementing your
plan.
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Administrative Notes |
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Note From The
Publisher, Bobette Kyle |
| Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm
Hello Folks -
Last time, I introduced the idea of drilling down from goals, to
strategies, to specific marketing programs (or tactics) in your
business and marketing plans. If you missed the example and
supporting articles,
read them here
(http://www.WebSiteMarketingPlan.com/NewsletArch/newsletter021105.htm).
Another example of a strategy to increase online sales is to
increase your conversion rate:
- Website Goal: Increase online sales by Y%.
- Strategy: Improve the site's conversion rate from
X% to Y%.
- Programs (Tactics):
(1) Study Website
log files to identify conversion opportunities (exit pages,
usability issues, shopping cart abandonment, etc.). (2)
Increase sales and marketing copy effectiveness.
Today's articles demonstrate how to improve your conversion
rates using those tactics and others. Steve Jackson of
ConversionChronicles.com addresses questions about average
conversion rates, log files, improving conversion rates, and a
whole lot more. Read the three-part article "How Do I Improve My
Website Conversion Rate?" to get ideas and direction for your
own online business. Also, Karon Thackston explains how to
increase effectiveness of sales and marketing copy in
"Increasing Conversions Through Action-Oriented Copywriting."
Enjoy!
Bobette Kyle
P.S. Website marketing questions?
Click over to the Online Marketing Forum:
http://www.highrankings.com/forum/index.php?showforum=14
Haven't found what you want? Search below.
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Web Marketing
Articles .com - Web Strategy, Marketing, and
Measurement Articles |
"Increasing Conversions Through
Action-Oriented Copywriting"
http://www.webmarketingarticles.com/CopyConversions.htm
Copywriter Karon Thackston takes you step-by-step through
increasing your Website conversions with effective Website copy.
"How Do I Improve My Web Site Conversion Rate? Part 1"
http://www.webmarketingarticles.com/ImproveConversionRate1.htm
Steve Jackson answers the questions:
What do you mean by conversion?
What strategies are best when no "online conversion" is
possible?
What if the product you sell is also sold on several other
Websites?
What should one look for in the Web logs?
Plus more.
"How Do I Improve My Web Site Conversion Rate? Part 2"
http://www.webmarketingarticles.com/ImproveConversionRate2.htm
Questions answered in this installment include:
Does it help to track visitor behavior through software?
What measurement software tools do you recommend?
What is an average conversion rate?
How do I consistently improve Website conversion rates? "How Do I Improve My Web Site Conversion Rate? Part
3"
http://www.webmarketingarticles.com/ImproveConversionRate3.htm
The final installment of this three part series answers:
How do keywords effect conversion rate?
Does PPC effect conversions?
How do you cater to all of the types of people visiting your
Website?
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Marketing Plan Articles .com - Different approaches
to marketing plans. |
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Http://www.MarketingPlanArticles.com
includes a variety of articles explaining different ways you can
complete a marketing plan.
Other resources you may want to research: Marketing Plan
Software
http://www.paloalto.com/common/products/mpdesc.cfm?affiliate=wsmp
Sample Marketing Plans
http://www.websitemarketingplan.com/Free/SamplePlan.htm
Marketing Plan Tools (Book, Workbook, Templates, etc.)
http://www.howmuchforspider.com/ A Web Marketing Plan
Outline (Article)
http://www.websitemarketingplan.com/marketing_management/5Steps.htm
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WebSiteMarketingPlan.com Network
-
Subject-specific online business and marketing sites
designed to help you find the right information for
writing and implementing your plan. |
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Administrative Notes |
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are on the list under email address ${recipient}
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received a single request. Those joining on October 22, 2002 and
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Copyright 2002 - 2005 Bobette Kyle, Web Marketing Place (Saint
Louis, MO). All rights reserved. |
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