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In This Issue:
Note from Bobette Kyle
Web Marketing Articles .com - Increasing conversions through copywriting, ideas for improving conversions.
Different options for writing a marketing plan - Book, software, example plans, and more.
The WebSiteMarketingPlan.com Network - Subject-specific business and marketing sites designed to help you find the right information for writing and implementing your plan.
Administrative Notes
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Note From The Publisher, Bobette Kyle
Archives: http://www.websitemarketingplan.com/NewsletterArchives.htm

Hello Folks -

Last time, I introduced the idea of drilling down from goals, to strategies, to specific marketing programs (or tactics) in your business and marketing plans. If you missed the example and supporting articles, read them here (http://www.WebSiteMarketingPlan.com/NewsletArch/newsletter021105.htm). Another example of a strategy to increase online sales is to increase your conversion rate:

  • Website Goal: Increase online sales by Y%.
  • Strategy: Improve the site's conversion rate from X% to Y%.
  • Programs (Tactics):
      (1) Study Website log files to identify conversion opportunities (exit pages, usability issues, shopping cart abandonment, etc.).
      (2) Increase sales and marketing copy effectiveness.

Today's articles demonstrate how to improve your conversion rates using those tactics and others. Steve Jackson of ConversionChronicles.com addresses questions about average conversion rates, log files, improving conversion rates, and a whole lot more. Read the three-part article "How Do I Improve My Website Conversion Rate?" to get ideas and direction for your own online business. Also, Karon Thackston explains how to increase effectiveness of sales and marketing copy in "Increasing Conversions Through Action-Oriented Copywriting."

Enjoy!

Bobette Kyle

P.S. Website marketing questions? Click over to the Online Marketing Forum:
http://www.highrankings.com/forum/index.php?showforum=14

Haven't found what you want? Search below.

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Web WebSiteMarketingPlan.com
Web Marketing Articles .com - Web Strategy, Marketing, and Measurement Articles
"Increasing Conversions Through Action-Oriented Copywriting"
http://www.webmarketingarticles.com/CopyConversions.htm

Copywriter Karon Thackston takes you step-by-step through increasing your Website conversions with effective Website copy.

"How Do I Improve My Web Site Conversion Rate? Part 1"
http://www.webmarketingarticles.com/ImproveConversionRate1.htm

Steve Jackson answers the questions:
What do you mean by conversion?
What strategies are best when no "online conversion" is possible?
What if the product you sell is also sold on several other Websites?
What should one look for in the Web logs?
Plus more.

"How Do I Improve My Web Site Conversion Rate? Part 2"
http://www.webmarketingarticles.com/ImproveConversionRate2.htm 

Questions answered in this installment include:
Does it help to track visitor behavior through software?
What measurement software tools do you recommend?
What is an average conversion rate?
How do I consistently improve Website conversion rates?

"How Do I Improve My Web Site Conversion Rate? Part 3"
http://www.webmarketingarticles.com/ImproveConversionRate3.htm

The final installment of this three part series answers:
How do keywords effect conversion rate?
Does PPC effect conversions?
How do you cater to all of the types of people visiting your Website?
 

Marketing Plan Articles .com - Different approaches to marketing plans.

Http://www.MarketingPlanArticles.com  includes a variety of articles explaining different ways you can complete a marketing plan.

Other resources you may want to research:

Marketing Plan Software
http://www.paloalto.com/common/products/mpdesc.cfm?affiliate=wsmp

Sample Marketing Plans
http://www.websitemarketingplan.com/Free/SamplePlan.htm

Marketing Plan Tools (Book, Workbook, Templates, etc.)
http://www.howmuchforspider.com/

A Web Marketing Plan Outline (Article)
http://www.websitemarketingplan.com/marketing_management/5Steps.htm
 

WebSiteMarketingPlan.com Network - Subject-specific online business and marketing sites designed to help you find the right information for writing and implementing your plan.
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Copyright 2002 - 2005 Bobette Kyle, Web Marketing Place (Saint Louis, MO). All rights reserved.