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Hello Folks -

It's been a busy month for me. Tim (my beau of 20+ years) and I were married in Las Vegas. It took a while, but we finally decided the relationship was going to "stick." We had a virtual wedding, broadcast over the Internet (of course). You'll find a link to the Webcast and pictures in the "Bobette and Tim Were Married in Vegas This Month" section.

Naturally, the trip inspired a few ideas for marketing articles (some a bit racy for this G-rated publication. lol). Something that amazes me about Las Vegas is it's an isolated place in the middle of the dessert, yet a thriving industry - with direct competitors operating side-by-side - has developed over the years. "Lessons in Prosperous Competition - Vegas Style" explores that phenomenon.

On a broader note, Scottie Claiborne's "Why the Heck Do You Have a Website Anyway?" reminds us that our Website - just like any other business venture - must have a goal in order to succeed.

Enjoy!

Bobette Kyle

P.S. For a quick and easy way to search all articles on the site, go to the Website Marketing Plan .com directory.
 

Haven't found what you want? Search below.

http://www.websitemarketingplan.com/online/goals.htm

You've got a website. It's got some cool graphics and information about your company and maybe even a shopping cart for selling stuff. You read the High Rankings Advisor faithfully; you've tweaked your copy and checked your tags, yet your visitors don't seem to do what you want them to do.

It's time to take a step back and think about why you built a website in the first place.

This was an exceptional month. Tim Wagner and I had a virtual Wedding, with Webcast, in Las Vegas. The family got a chat room and watched the Webcast together from their homes (We were bad and snuck off without telling them we were going to be married).

Tim and I have been together since we met in 1984. (My 22-year-old daughter, Amarette, was 11 months old back then. She is SO happy we finally "took the plunge.")

I've put up some pictures and a link to the Webcast.

My recent trip to Las Vegas inspired thoughts about how direct competitors can thrive in the same physical or virtual space. I often hear people overly concerned that their actions will somehow help the competition. While it's strategically healthy to be aware of competitors' activities, an obsession with doing absolutely nothing to help a competitor can be detrimental to your own business.

"Marketing Strategy Thoughts" is the blog where I post notices of new articles and other marketing/management-related thoughts throughout the month.

Categories include strategy, marketing methods, Web marketing, small business, marketing planning and more.

Check it out.

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