WebSiteMarketingPlan.com
Network News
(Privacy: We don't share your individual information)

Hello Folks -

This issue is all about attracting the right people for your product or service. Each of today's articles addresses how to attract customers using a different marketing method.

Currently, the hottest methods involve interacting with potential customers and fans directly through social networking. Approaching this like advertising won't cut it. People in social networks are looking for genuine interaction and interest in them. 18-year-old Country music star Taylor Swift, for example, is a phenomenal example of how social networks can prove wildly successful. Taylor's career exposure began on the Internet as she diligently cultivated a growing fan base through her MySpace page. According to CMT News, "She said she closely supervises her MySpace page, even going so far as to personally write her biography in first person for it." Taylor also says she spends an hour each day personally answering comments and emails. A look at her blog and MySpace page (myspace.com/taylorswift) quickly reveals another aspect of her networking success: the imagery and her writing style appeal to her online fans, predominantly teenage girls like her. "I have beautiful friends. Be one," she quips. And they all love her ― 661,458 of them. Social networking success will look a little different for each of us ― because each of us appeal to a different type of person ― but the underlying constant is connecting individually with your customers. For more tips about social networking online, take a look at Nancy Marmolejo's "7 Tips to Build Your Visibility and Credibility with Social Networking."

As long as there are search engines and Websites, SEO will be a source for new business. For those who benefit from attracting search customers from specific geographic locations, Marsha Yudkin discusses specific on-site methods for improving geographically focused search rankings. If you are thinking about outsourcing local search optimization, read Scott Buresh's analysis of Sams Club's local SEO service.

Having your work published in print publications can bring attention to your business as well. In "Why Don’t Magazine Editors Like My Article Ideas?" Marcia explains ten common barriers to becoming published in print and how to overcome them. She discusses magazines specifically, but you can apply the general techniques to publishers in any medium ― print, digital, audio, or visual.

Publicity and press releases are another media-driven source of attention. In her third article this issue Marcia Yudkin explains how media releases can help attract customers when releasing a new product.

Enjoy!

Bobette Kyle

If you think MySpace, Facebook, and other social networking sites are just for kids, then think again. Authors, entrepreneurs, entertainers, non-profits, and businesses are using social networking sites such as MySpace and Facebook to promote who they are and what they do. Having a professional social networking presence can build platform, sell books, attract attention, and generate leads for your business. When used correctly, it will boost your visibility and credibility generating the results you want. To get you going with this quantum networking tool, here are 7 Expert Tips to jumpstart your success in social networking.
 

 - Marketing Builder Software

   Become a hero overnight with this collection of step-by- step instructions, samples, and over 80 templates to help you get the best results for your marketing investment.

- Biz Plan Builder Software
  33% Limited-Time Discount. A PC World Best Buy...

   "Its exhaustive template walks you through the every step from cover letter to appendix, with plenty of samples... BizPlanBuilder also offers a better collection of financial tables, ratios, and projections than any competitor."
 

When you're hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is "Are they nearby?" You want that question answered in the first five seconds after landing on a company's site. Sounds obvious, right? Yet during my judging of sites for the Webby Awards this year (my eighth time), failing to state clearly and prominently where the business operates is a common error. By taking the measures recommended in this article, you maximize the chances that people looking for what you sell where you sell it can find you online.
 

If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with an outside company to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results. Here are the pros and cons of hiring them for your local search engine marketing.
 

Whether you’re a professional magazine writer with decades of experience or a not-yet-published freelancer, you are bound to get rejection notes. Editors don’t always explain clearly why they’re saying no. Some reasons have nothing to do with you and others have everything to do with you, while many other reasons rank between those two extremes. Accept the rejections that occur despite your efforts, as an inevitable part of the business. Use this list of 10 common reasons for rejection as a tool for crafting article queries that make it hard for editors to respond in any other way than "yes!"
 

The closeness between the words "new" and "news" provides a telling clue to how easy it can be to get media coverage for something that's new. By definition, the media are in the business of covering what's fresh, what's unprecedented and what has just happened. Follow these simple steps and publicity can make your product launch a significant success.
 

You are on the list under email address ${recipient}

Those joining before October 21, 2002 were added when we received a single request. Those joining on October 22, 2002 and later completed a two-step process to be added to the newsletter list.

If you would like to be added to the list, first send an email to: subscribe @ websitemarketingplan.com
When you receive the confirmation email, please activate your subscription according to the directions.

If you are a member of this newsletter's list and no longer wish to be, please ask to be removed. Do this by:
1) clicking the Topica Email Publisher link at the bottom of your emailed newsletter, checking the "unsubscribe" button in your profile, and saving the change or
2) sending an email to:
unsubscribe @ websitemarketingplan.com

Postal mail may be addressed to Web Marketing Place LLC, 483 S. Kirkwood Road, #113, St. Louis, MO 63122

Copyright 2002 - 2008 Web Marketing Place LLC, Bobette Kyle. All rights reserved.