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Note from Bobette
Kyle Hello All -
Today's articles are both about improving site success
through emetrics...
Jim Sterne's, "Let There Be Light: A religious
tract on web analytics" is a thoroughly entertaining, tongue in cheek commentary
on the importance of measuring Website success. Don't miss it.
My feature article is Part 2 of a Site Success series: "How
To Measure and Improve Site Success, Part 2: Evaluate Site Activity through Web
Metrics". It explains some measures you can use to uncover opportunities for
site improvement. You'll find reference to a couple of detailed resources as
well.
Speaking of Resources...
I've recently received several requests to pass along
useful information - among them, a new list building book with a twist, an emarketing conference,
and an emetrics summit - so don't forget to have a look in
"My Inbox".
Enjoy,
Bobette
P.S. If you have not
already done so, please fill out your profile page through the link in your
newsletter.
THIS IS A PRIVATE, OPT-IN LIST. I do not rent or share
your individual information. I use overall statistics generated from your
profiles to help me choose what types of information to include in Website
Marketing Plan News.
Haven't found what you want? Search below.
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Feature Article
How To
Measure and Improve Site Success,
Part 2: Evaluate Site Activity With Web Metrics
Measuring and understanding your Website's
performance is a process that is sometimes placed permanently on the
"back burner". Knowing how and why your site performs the way it does,
however, can lead to greater success.
In this Part 2 in the Site Success series, I
look at several Web metrics, ways to measure and improve your site
by understanding the data.
Read the full Part 2 article here:
http://www.websitemarketingplan.com/online/web_metrics.htm
About the Author
Bobette Kyle has more than a decade of experience in
Corporate Marketing; Brand and Product Marketing; Field Marketing and
Sales; and Management.
She is author of the Marketing Plan Guide
How Much
For Just the Spider? Strategic Website Marketing for Small Budget
Businesses. Read more about
the guide here:
http://www.websitemarketingplan.com/MarketingBook
©
2003 Bobette Kyle. All Rights Reserved.
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My Inbox
Emarketing Association
President Robert Fleming asked me to pass along news of the
upcoming Power of eMarketing Conference. The annual conference is May
21st and 22nd in Boston. Read all about it here:
http://www.emarketingassociation.com/events/conference/index.htm
Mining Online Gold With an
Offline Shovel: How To Build a Massive Online Mailing List by
Mastering Offline Promotion, by George McKenzie and Joel
Christopher, is a hit. Upon release last Thursday, it peeked at number
2 on Amazon. George has been a guest author twice for this newsletter.
Have a look at his new book here:
Mining Online Gold with an Offline Shovel on Amazon.
Jim Sterne's annual Emetrics
Summit is June 23 - 25 in Santa Barbara, California. See more
information below, in the Guest Article section.
Dan Ries is the new Director
of Marketing & Innovation at CMA, a Houston based Brand Presence
and Design firm. Dan and I used to work together at Nestlé's Sunmark
Division, where he was Marketing Manager for our Disney licensed
products.
CMA offers a wide range of design
services. Those of you in the Houston area (David Frey, Sharon Fling,
etc.), give Dan a shout if you ever have a need.
Dan's email (remove spaces around the @):
dan @ cmadesign.com
CMA Website: http://cmadesign.com
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Guest Article
Let There Be Light:
A religious tract on web analytics
by Jim Sterne
Jim Sterne plants tongue firmly in
cheek to reveal the Truth about measuring Website
success.
Read the Full Article Here:
http://www.websitemarketingplan.com/Arts/WebMetricsSterne.htm
About the Author
Mr.
Sterne <jsterne@targeting.com>
is an internationally known consultant who focuses his 20 years in
sales and marketing on measuring the value of a Website as a medium
for creating and strengthening customer relationships.
Sterne's cutting edge Emetrics endeavors include:
Emetrics
Summit 2003, June 23 - 25 in Santa Barbara, CA.
Emetrics.org
- Dedicated to measuring Website success.
Web Metrics: Proven Methods for Measuring Website Success -
Emetrics book by Jim Sterne.
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Featured Newsletters
Please consider reading these featured newsletters.
Publishers of these periodicals have recently used my articles or
mentioned my work. To each, I say "thank you"...
Business Essentials Ezine
Interview article:
"Case In Point: Building a Web Business Doesn’t Have To Cost a Fortune"
http://www.marketingwords.com/bizess-feb03-2.html
(Actually, I included this one last issue, but did not have
a link to the Interview.)
If you are interested in publishing any of my existing
articles or would like to be added to to the new article announcement
list, please let me know:
articles@websitemarketingplan.com
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Copyright 2002 - 2003 Bobette Kyle. You may forward this newsletter - in its entirety - to others.
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