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April 20, 2004
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This issue also available
online at http://www.websitemarketingplan.com/currentnewsletter.htm
Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm
Hi
Folks -
The new articles this
week are from a marketer/author I've long respected,
Marcia Yudkin, and an author I only recently
discovered, Jan King.
Jan is author of
Business Plans to Game Plans: A Practical System for
Turning Strategies into Action and former
President & CEO of Merritt Publishing. Her article,
"The Game Plan - the Difference
Between Small Business Success and Failure",
explains how to bridge the gap between planning and
effective implementation.
Marcia is author of
11 marketing-relating books, including
Poor Richard's Website Marketing Makeover: Improve
Your Message and Turn Visitors Into Buyers.
Her new articles today - "Understanding Niche
Publicity" and
"Nearly Everyone Uses It, and So What?" - will help
you clear the hurdles involved in getting your
business in the news.
WebSiteMarketingPlan.com
Network Directory
We continue to build the WebSiteMarketingPlan.com Network Web Directory.
The directory is designed to help you locate articles, products, and
services across the Network and Internet. This means
it includes only categories that will help
you with marketing plans, business planning, and
program implementation.
The directory is a work in
progress, with focus on different categories as they
develop. The featured category this week is "Public
Relations Articles", which includes a dozen articles
from quality PR professionals.
If you missed it
last time....
Last issue -
http://www.websitemarketingplan.com/NewsletArch/newsletter040704.htm
- featured marketing plan articles, ecommerce /
hosting articles, and more:
http://www.websitemarketingplan.com/WebDirectoryMarketingPlanArticles.htm
http://www.take-payments-online.com/ECommerceWebHosting.html
Enjoy,
Bobette Kyle
P.S. You can now easily
add the WebSiteMarketingPlan.com Network new
articles
headlines to your "My Yahoo!" page. Once added, you
will see the headlines for the five most recent
articles placed on the network.
Simply press the "Add to My Yahoo!" button
located near the bottom of the navigation menu on most WebSiteMarketingPlan.com pages
or by going
here.
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Haven't found what you want? Search below.
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WebSiteMarketingPlan.com
- Marketing plan and
Web promotion strategy. |
WebSiteMarketingPlan.com Network Web Directory
http://www.WebSiteMarketingPlan.com/WebDirectory
Articles,
products, and services to help you with
marketing plans, business planning, and
marketing program implementation.
Feature
Category: Public Relations Articles
http://www.websitemarketingplan.com/WebDirectoryPublicRelationsArticles.htm
Links to and descriptions of public relations articles in the directory. Includes "The
Four Seasons of Publicity", "How
To Get Local Media To Do Stories About Your Website", and more.
Spotlight Public
Relations Articles
"Understanding Niche
Publicity" by Marcia Yudkin
http://www.publicrelationsarticles.com/NichePublicity.htm
Everyone keeps their radio tuned to station
WIIFM - What's In It For Me. This fact and its
implications hold a valuable secret for
multiplying publicity opportunities. Marcia
explains.
"Nearly Everyone
Uses It, and So What?" by Marcia Yudkin
http://www.publicrelationsarticles.com/NewsAngle.htm
Occasionally a
prospective client comes to me very gung-ho
about getting publicity and declares that they
envision coverage in every major newspaper in
the country and on every network broadcast.
After all, their logic runs, our product is
something everyone uses - we have close to 150
million customers a year in the U.S. alone.
Marcia tells why this isn't enough of a reason
for the media to do a story and how to get your
story run.
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If you are like many small
business people, your marketing plan is a perpetual
work in progress. These step-by-step online marketing plan tools help you through the process - eight different
tools in all.
 Amongst
the forms, worksheets, and templates is an hour-long "Secrets to Creating a
Small-Budget, Online Marketing Plan" CD. Sharron
Senter interviews Bobette Kyle about marketing, choosing the
right online marketing programs, keeping the budget
under control, and much more. You can read an
excerpt from the transcript here:
http://www.howmuchforspider.com/Purchase.htm
(Scroll down to Marketing Plan Package 1B and
look for the "View Sample of CD" transcript link.)
There is
a package to fit every budget, ranging from $27.95
to $97. Find out more and order here:
http://www.HowMuchForSpider.com
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"The Game Plan - the Difference
Between Small Business Success and Failure" by
Jan King It is an
American dream to own a business. But sadly,
according to the U.S. Department of Commerce,
only 1 in 5 businesses is still in business 5
years after it opens.
A business needs a great
business plan, but it doesn't give management
enough information to have a successful,
profitable business. You dramatically increase
your chance of success with a game plan.
Part 1 explains what a game
plan is and gives an example.
http://www.businessplanarticles.com/GamePlan.htm
Part 2 explains steps in the
game plan process and gives ideas about turning
objectives into actions.
http://www.businessplanarticles.com/GamePlan2.htm
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WebSiteMarketingPlan.com Network
-
Subject-specific online business and marketing sites
designed to help you find the right information for
implementing your plan. |
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Copyright 2002 - 2004 Bobette Kyle,
9220 Cordoba, St. Louis, MO 63126 |
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