Hello All -

I hope life is going well for you all - both professionally and personally.

Some things are starting to click for me...In the "this is cool" department, a Professor at University of Missouri Kansas City will quite likely be using my book "How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses" in his MBA marketing class.

I was surprised (but definitely pleased) at his interest since I wrote the book for businesses, in a kind of conversational style, rather than as a textbook. Learn more about the book and/or buy it here:
http://www.websitemarketingplan.com/bookinformation.htm

Sample marketing plan for you to give away...

I now have a customized example marketing plan you can offer to your site visitors and/or opt-in newsletter readers. I will embed your affiliate ID and/or Website address in the PDF file so you can use it as a viral tool for your own business. Read more below, under "Customized Marketing Plan".

The articles...

For this issue I have relinquished the feature strategy article to Robin Johnston. Don't panic. He's worthy. :-).

In "Making Sure the Price is Right", Robin discusses how to distance yourself from the unprofitable "low price trap" by using additional elements in the marketing mix to adjust Total Customer Value.

Today's guest article addresses one of my favorite marketing tactics - article writing. In "How to Write Killer, Magnetic, Hypnotic Marketing Articles...and Why!", Derek "Rhino" Reinhard helps you through the process of transforming a vague idea into an interesting, successful article. If you like easy going, slightly humorous articles you will love this one.

Enough jabbering for today. On to the good stuff.

Enjoy,
Bobette

P.S. If you have not already done so, please fill out your profile page through the link in your newsletter.

THIS IS A PRIVATE, OPT-IN LIST. I do not rent or share your individual information. I use overall statistics generated from your profiles to help me choose what types of information to include in Website Marketing Plan News.

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Feature Article
Making Sure the Price is Right
by Robin Johnston

Price, one of the Marketing Mix’s “Four Ps”, is an often-misunderstood weapon in the marketer’s arsenal. Too often, small- and medium-sized enterprises rely on Price to carry the weight for its “little brothers” - Product, Place, and Promotion - in the firm’s marketing battles. This is because of many firm’s misconception that they have little choice but to make sure their prices are comparable to those of the competition.

Robin tells you how to break away from restrictive "competitor pricing". Read the full article here:
http://www.websitemarketingplan.com/Arts/PricingRJohnston.htm

About the Author

Robin Johnston, Director of INVICTUS Solutions Group, is a marketing and business development professional with experience across technology, financial services, and public sectors. Robin is a Certified Management Consultant, and holds an MBA in Marketing and Corporate Strategy. He excels at developing strategic and tactical marketing plans, positioning brands, sales training, deploying programs to out-market competitors, generating leads, and accelerating revenue with limited marketing budgets. http://www.INVICTUSsolutions.com

© 2002 INVICTUS Solutions Group

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Customized Sample Marketing Plan
from Bobette Kyle

I now have a customized version of my free sample marketing plan you can offer to your site visitors and opt-in lists.

The sample plan illustrates the five step planning process detailed in "How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses" by Bobette Kyle (That's me!). It follows a local retailer step-by-step as she develops her online marketing plan.

There are links to the "How Much for Just the Spider?" information/sales page throughout the sample plan. Your customized sample plan will have your affiliate code embedded in each link and you will earn 50% for each sale made through one of your affiliate links. Commissions are immediately credited to your account by Clickbank.

Additionally, the sample plan will be branded with your Website and clickable URL on the title page.

There is *no charge* for the customized sample marketing plan. I ask only that you:
1) ABSOLUTELY DO NOT distribute it using any kind of unsolicited email (s-p*a-m) methods and
2) do not charge folks for the sample marketing plan.

How To Get Your Customized Sample Marketing Plan....

First, (1) sign up for the WebSiteMarketingPlan.com affiliate program by submitting the Affiliate Program Agreement:
http://www.websitemarketingplan.com/CB1/CBAffiliateAgreement.htm

Then, (2) send a request for your customized sample marketing plan to CustomPlan@WebSiteMarketingPlan.com. Include your Clickbank ID and Website URL (if applicable.).

Upon receipt of your request, I will set up a sample marketing plan customized with your Website and affiliate code. I'll strive to email the customized sample marketing plan to you within two business days - sooner if I can.

Where to find more information...

• Read the "generic" sample plan, in PDF, here:
  http://www.websitemarketingplan.com/Free/FreeSampleMarketingPlan.pdf

• Get more information about the Affiliate Program here:
  http://www.websitemarketingplan.com/ap/AffilProg.htm

Regards,
Bobette Kyle

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Guest Article
How to Write Killer, Magnetic, Hypnotic Marketing Articles...and Why!
by Derek "Rhino" Reinhard

"Gather 'round ladies and gentlemen, boys and girls! Be prepared to marvel--to be astounded--AND enlightened. Because in this brief bit of print, this wondrous visual tidbit of bits and bytes, lies the secret to untold wealth. Now, lean in and listen carefully, I'm only going to say this once and never again... THERE'S NOTHING MAGIC ABOUT PROFITABLE WRITING!"

Derek shows you how to turn your vague ideas into interesting, effective articles. Read the full article here:
http://www.websitemarketingplan.com/Arts/ArticleWriting.htm

About the Author

Derek "Rhino" Reinhard got his nickname as a pilot. He earned an interdisciplinary Master's in organizational and interpersonal communications and moonlights as the forum administrator for The Residual Club. His save-the-world mission is wrapped up in publishing a free healthy, wealthy, and wise guy eZine, "Poor Rhino's Almanac" for whole-brained online marketers at http://www.RhinoTaskForce.com.