Hello All -

I hope those of you in the U.S. had a pleasant Memorial Day break and those of you elsewhere had a great weekend.

The articles...

Today's feature article, "How To Set Website Marketing Objectives", explains how you can integrate customer decision-making stages and business models into your marketing plan.

In the guest article, Sharron Sentor tackles the issue of implementing marketing strategies in "6 Affordable Strategies to Build a Cash Cow". In the article she shows small businesses ways to increase revenues.

New book section for marketing instructors...

I've added a new section to the site for marketing instructors interested in using my Web marketing plan and promotion guide ("How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses") in their courses. For more information, have a look below, under "New Site Section For Marketing Instructors". Please do me a favor and forward the information along to any instructor you think may be interested.

PR package ending...

If you are thinking of purchasing George McKenzie's special one-time-only offer on almost all of his products, please act quickly. The offer - at a 68% percent discount -- ends *tomorrow morning*, Wednesday at 8:00 AM Central. There's more information here:

http://www.websitemarketingplan.com/ap/GeorgeMcKenzie.htm

Enjoy,

Bobette

P.S. If you know anyone who may enjoy Website Marketing Plan News, please forward to them (Thank you. :-) ).

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Feature Article
How To Set Website Marketing Objectives
by Bobette Kyle

Do you have marketing objectives for your Website? If not, you should. With objectives to help overcome your main online challenges you can work smarter, not harder.

Read the article here:
http://www.websitemarketingplan.com/marketing_management/MarketingObjectivesArticle.htm 

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New Site Section for Marketing Instructors
Marketing Plan and Promotion Guide Information

I've added a new section to the site for marketing instructors interested in using my Web marketing plan and promotion guide ("How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses") in their courses.

The text is applicable to courses comprised of business professionals, small business managers, and/or entrepreneurs. These students can apply knowledge from the book in developing and implementing online marketing strategies for their companies.

The book also helps prepare MBA candidates and advanced undergraduate students for the "real world", showing them how to succeed with online marketing strategies in today's budget cutting mindset.

Relevant courses could include...

• Marketing Management - online/Internet strategy module
• Small Business Management courses
• MBA Level Marketing - direct marketing, Internet marketing,
• e-commerce, online/Web strategies.
• Entrepreneurial courses
• Executive MBA courses
• Business Plans - marketing plan module
• Marketing/Business Strategy

More information is at:
http://www.websitemarketingplan.com/ 

Please do me a favor and pass it along to any marketing instructor you think may be interested.

Thanks :-)
Bobette

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Guest Article
6 Affordable Strategies to Build a Cash Cow
by Sharron Senter

Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Sharron's article contains six proven low-cost marketing ideas that help small businesses increase sales and generate referrals.

Read the full article here:
http://www.websitemarketingplan.com/small_business/cashstrategies.htm

About the Author

Sharron Senter is a New England-based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost marketing strategies. Sharron is best known for her free weekly emailed marketing tips, found at http://www.sharronsenter.com.