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The WebSiteMarketingPlan.com Network News |
| In This Issue: | |
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Note from Bobette Kyle
- Your Brand Is Your Promise! (What are you promising?) - Small Business Marketing and Competition - Budgeting and Costs - Effective Advertising |
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| Note From The Publisher, Bobette Kyle | |
| Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm Hello Folks - Often, when promoting our brands and services, strategies tend to focus on brand image, features and/or benefits. We sometimes forget one of the most important strategies in the branding process -- delivering on the brand or product promise. Today's article from Phillip Davis -- Your Brand is Your Promise (What are you promising?) -- will help each of us figure out just what our brand promise is and how to keep that promise. I've also added a new section to WebSiteMarketingPlan.com, filled with small business marketing, planning and management articles. There are articles with business management tips; budgeting and costs; marketing and competition; and effective advertising. Please take a moment to browse: http://www.websitemarketingplan.com/smallbusiness/ Enjoy! Bobette Kyle P.S. "Marketing Strategy Thoughts" is the blog where I
(sporadically) post marketing/management-related thoughts
throughout the month:
http://www.websitemarketingplan.com/strategy
Haven't found what you want? Search below.
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| Your Brand Is Your Promise! (What are you promising?) | |
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http://www.websitemarketingplan.com/smallbusiness/promise.htm
When people mention the word "brand" they usually
mean a well-known, well-defined company that's done
an excellent job in crafting an image and sticking
with it. Buyers know what to expect from these
companies, and as long as these companies meet that
expectation, they will continue to imprint their
brand in the minds of their audience. It's pretty
simple really; if you just keep in mind the two
principals detailed in the article. |
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| Small Business Marketing and Competition | |
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http://www.websitemarketingplan.com/smallbusiness/marketing.htm Once you decide upon a particular marketing
program, you are likely eager to take action. Before
implementing a program, however, there are some
precautions you should take. The article explains. |
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| Budgeting and Costs - Budgeting Tips for Businesspeople | |
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http://www.websitemarketingplan.com/smallbusiness/budgeting.htm
It is possible for small companies and individual business
people to cut costs without sacrificing quality. Keep these 10
budgeting tips in mind when purchasing goods and services. |
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| Effective Advertising - Pros and Cons of Different Advertising Media | |
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Mike Brassil can help you decide which media to include in your
advertising plan. He has written articles outlining the
advantages and disadvantages of radio, tv, newspaper, direct
mail and magazine advertising. Read them here:
Radio:
http://www.websitemarketingplan.com/small_business/radio.htm
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| Administrative Notes | |
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