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WebSiteMarketingPlan.com |
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| Marketing Planning | Marketing & Management |
Marketing Techniques |
Internet Marketing | Ecommerce |
Public Relations |
Search Engine Optimization |
Small Business Information |
Business Planning |
Book Marketing (growing your business) |
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| In This Issue: | ||||||||||||
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- Note from Bobette Kyle - Brainstorming Techniques - Business and Marketing Products - 7 Steps for Developing a Marketing or Advertising Tag Line - 7 Ways to Promote Your Nonfiction Book |
- Administrative Notes - Subscribe To The WebSiteMarketingPlan.com Network News - Add this newsletter's headlines to your MyYahoo! page: 
- The WebSiteMarketingPlan.com Network News is also available through RSS feed:  - Unsubscribe Directions and Postal Mail Address - Archives - Read Current Edition Online: http://www.websitemarketingplan.com/currentnewsletter.htm |
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| Note From the Publisher, Bobette Kyle | ||||||||||||
| Archives:http://www.websitemarketingplan.com/NewsletterArchives.htm
Hello Folks - Truly new ideas in business are often hard to come by (especially for small businesses on tiny budgets). With funds too tight to hire a marketing agency, the outlook may seem bleak. There are ways, however, to get stellar results from a small, in-house staff (even if you are a staff of one). My "Brainstorming Techniques" and "7 Steps for Developing a Marketing or Advertising Tag Line" articles describe techniques you can apply online or off, to help you get the most creativity from internal resources. In the last issue, Bobbi Linkemer explained some ways writing nonfiction can help grow your business. Here, she helps with marketing your writing in "7 Ways to Promote Your Nonfiction Book." Enjoy! Bobette Kyle
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| Brainstorming Techniques | ||||||||||||
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by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/brainstorming.htm Truly unique concept development is a struggle, which explains much of the
"copying" that goes on within any given industry. Our new business, product and
service ideas often have existing products and services as a base, producing
only incrementally different results. The key to "breaking out of the box" is
creative use of brainstorming techniques, which allows you to see opportunities
in a new light. |
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| Business and Marketing Planning Products | ||||||||||||
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Following the most profitable strategies means keeping your
business plan and marketing plan up-to-date. Tools to help the process go
smoother include:
- Software - Business Planning Tools |
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| 7 Steps for Developing a Marketing or Advertising Tag Line | ||||||||||||
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by Bobette Kyle http://www.websitemarketingplan.com/online/taglines.htm A tag line is a catchy one or two line phrase associated with a product,
campaign or business. These are often developed by big- name advertising
agencies as part of an advertising or branding campaign. But big-name agencies
come with big price tags -- beyond the reach of many small businesses. If you
are in this situation, don't despair. With some creativity and persistence, you
can develop your own tag lines. |
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| 7 Ways to Promote Your Nonfiction Book | ||||||||||||
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by Bobbi Linkemer http://www.websitemarketingplan.com/book/promotion.htm There are two things every author must know about promoting your nonfiction
book. First, it is your responsibility, no matter what publishing method you use
- conventional, print on demand (POD), or do-it-yourself. Second, promotion
should begin long before your book is finished. In fact, you should be thinking
about it from the very beginning of the planning process. |
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| Administrative Notes | ||||||||||||
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