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The WebSiteMarketingPlan.com Network News |
| In This Issue: | |
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Note from Bobette Kyle -
Principled Profit, pricing strategies, targeting. • Web Site Marketing Plan .com - Writing for the target market. • Different options for writing a marketing plan - Book, software, example plans, and more. • Online Marketing Articles - Different pricing strategies and how the Internet has increased pricing information. • The WebSiteMarketingPlan.com Network - Business and marketing sections designed to help you find the right information for writing and implementing your plan. • Administrative Notes |
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| Note From The Publisher, Bobette Kyle | |
| Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm Hello Folks - This month I attended a seminar given by Shel Horowitz, author of Principled Profit: Marketing That Puts People First. My first thought - as I walked in the door early and saw this slightly gnome-like dude wearing a Grassroots Marketing t-shirt - was "Is that him?" Yes, it was. I was liking him already. As the evening progressed (t-shirt exchanged for sportscoat), a different gnome emerged and I liked Shel even more: Win-win marketing is all about the Golden Rule. (I have to fess up here. I didn't really know that second definition of gnome this morning when I got out of bed - the one that goes something like: "a saying that expresses a general truth" - By happy accident, I stumbled across it.) Anyway, much of the Principled Profit principles involve concepts I already try to do business by. It's hard to pull only one quote from the book as my favorite, but this one ranks up there: "Successful marketing looks for a deep and long-lasting relationship based on meeting the needs and wants of everyone involved. That means your customers, your employees, your suppliers, and yes, even your competitors!" If you are intrigued, have a look at Shel's Ethical Business
Pledge (and sign it if you are so inclined). While you are
there, check out the Principled Profit book. As FYI, I
get nothing out of it if you buy the book. I just think it makes
for a wonderful read and a well-spent $17.50. More about the
pledge and the book are on Shel's site here: Pricing Strategies and Your Target Market Today's feature article, "Pricing Strategies in Marketing," may give you some ideas for jump-starting profit. I explain eleven different pricing approaches and a bit about how the Internet has changed the availability of pricing information. In the guest article "Target Market - 3 Big Reasons You Need To Know Yours," copywriter Maggie Dennison explains how understanding the needs and wants that drive your target market affects your marketing materials. Enjoy! P.S. Almost there...all of the articles are indexed
and I am putting final touches on the content: Haven't found what you want? Search below. |
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| WebSiteMarketingPlan.com - Marketing Plan and Web Promotion Strategy | |
| "Target Market - 3 Big Reasons You Need
To Know Yours" by
Maggie Dennison http://www.websitemarketingplan.com/Arts/target.htm Article explains how and why knowing your target customers
and communicating effectively with them is important. Maggie
also details how this drives the marketing message and
collateral material. |
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| Marketing Plan Articles - Different approaches to marketing plans. | |
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Includes a variety of articles explaining different ways you
can complete a marketing plan: Other resources you may want to research: Marketing Plan
Software Sample Marketing Plans Internet Marketing Plan Tools (Book, Workbook, Templates, etc.) A Web Marketing Plan
Outline (Article) |
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| Online Marketing Articles - Online marketing, strategy, business development, email, and newsletter promotion articles. | |
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"Pricing Strategies in Marketing" by Bobette Kyle http://www.websitemarketingplan.com/techniques/pricing2.htm Price is an often overlooked marketing strategy,
as many tend to focus on promotions or advertising.
Pricing strategies, however, can have a large impact
on company profit. Here are eleven different pricing
strategies to consider and some thoughts on how the
Internet has changed availability of pricing
information. |
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| WebSiteMarketingPlan.com Network - Online business and marketing topics designed to help you find the right information for writing and implementing your plan. | |
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| Administrative Notes | |
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