| In This Issue: |
June 2, 2004 |
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This issue also available
online at http://www.websitemarketingplan.com/currentnewsletter.htm
Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm
Hi
Folks -
Today's
first feature article, "Identifying Your Niche" by Vishal P. Rao,
explains how he identifies a niche market. By identifying and
analyzing how to effectively reach your niche market, your marketing
plans become more effective. Vishal targets home based entrepreneurs
with his article, but the process he describes to identify a niche
market can be applied to any size business.
Sidebar
You may have noticed that it has been longer than usual between
newsletters. This is because we are overwhelmed with family
issues just now. My father's wife passed away near the end of April. He is in a wheelchair so
we are struggling to get both his short term and long term care
arranged. None of us knew anything about elder care options or probate,
so it has been - and continues to be - a quite stressful situation.
Meanwhile, my stepfather had a "mild"
heart
attack. Fortunately, the blockage wasn't extensive, so a stent is all
that was needed. While they were doing that procedure, however, they
found an aneurism in one of his arteries. If I understand correctly,
they will fix that in a few weeks.
End Sidebar
In today's second feature article, Scottie Claiborne looks at a different
kind of targeting. In "Motivating Your
Website Visitors To Take Action: Personality Targeting", she explains
how to target Website visitors according to personality type and gives
specific examples. Note that this same approach can work with other types of
marketing material as well (brochures, print ads, etc).
If you missed it
last time....
Last issue -
http://www.websitemarketingplan.com/NewsletArch/newsletter042004.htm
- featured
Business Plans to Game Plans, PR Articles, More:
http://www.websitemarketingplan.com/WebDirectoryPublicRelationsArticles.htm
http://www.businessplanarticles.com/GamePlan.htm
Enjoy,
Bobette Kyle
P.S.
Take-Payments-Online.com is going through some changes. If you are
researching online and Internet merchant accounts, how to accept credit
cards online, about merchant account fees, and other ecommerce related
issues, take a look.
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Haven't found what you want? Search below.
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WebMarketingArticles.com
- Web
strategy, marketing, and measurement articles. |
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"Motivating Your Website Visitors To Take
Action: Personality Targeting" by Scottie Claiborne
http://www.webmarketingarticles.com/TargetPersonality.htm
People
are generally motivated to different degrees by personality
characteristics, which affects how they respond to your Website or
marketing material. In this article, Scottie explains how you can
design your Website to appeal to each personality type.
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If you are like many small
business people, your marketing plan is a perpetual
work in progress. These step-by-step online marketing plan tools help you through the process - eight different
tools in all.
 Amongst
the forms, worksheets, and templates is an hour-long "Secrets to Creating a
Small-Budget, Online Marketing Plan" CD. Sharron
Senter interviews Bobette Kyle about marketing, choosing the
right online marketing programs, keeping the budget
under control, and much more. You can read an
excerpt from the transcript here:
http://www.howmuchforspider.com/Purchase.htm
(Scroll down to Marketing Plan Package 1B and
look for the "View Sample of CD" transcript link.)
There is
a package to fit every budget, ranging from $27.95
to $97. Find out more and order here:
http://www.HowMuchForSpider.com
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Read new ecommerce how-to's at Take-Payments-Online.com
http://www.take-payments-online.com/SiteMap.html
Read about online and Internet merchant
accounts, accepting credit cards online through an online payment
processor, fees, questions to ask a potential ecommerce provider,
and more.
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Marketing Plan Articles.com -
Different options for creating and writing marketing plans. |
"Identifying Your Niche"
by Vishal P. Rao
http://www.marketingplanarticles.com/NicheMarketing.htm
The Internet has become a valuable source of
information and purchasing tool for today's consumer. With the click of
a mouse you can find almost anything from products to services on the
web, and you can shop for the best prices and values all hours of the
day from the convenience of your own home. With everything at the
consumers' fingertips, the business owner can also benefit from today's
market culture. Vishal explains how to go about discovering your niche.
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WebSiteMarketingPlan.com Network
-
Subject-specific online business and marketing sites
designed to help you find the right information for
implementing your plan. |
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Copyright 2002 - 2004 Bobette Kyle,
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