Hello All -

I am doing something a bit different today. The guest article is actually an interview. James Maduk recently interviewed me for his radio program "Small Business Internet Radio" (Listening to myself only reinforced the notion I have that I come off infinitely better on paper than "in voice"... I must drag myself to a Toastmaster's group quickly.).

Anyway, we discuss my 5 step planning process, targeting customers, building customer profiles, Web business models, SWOT, Porter's 5 Forces, and more.

The interview is publicly available for *today only* (No charge. The good stuff tends to be in the last 10 -15 minutes). Have a listen here:
http://www.jamesmaduk.com/radio.htm

The feature articles are related to the interview. James and I discuss SWOT and Porter's 5 Forces analyses, so I dug two articles out of the archives that address those techniques.

Survey...

I am conducting a short survey about your information needs. Can you please do me a favor and complete it here:
http://www.surveymonkey.com/s.asp?u=35889220389

Everyone who completes the survey will get a PDF ebook that includes 12 of my management and marketing strategy articles (It's available no where else.).

Enjoy,

Bobette

P.S. If you know anyone who may enjoy Website Marketing Plan News, please forward to them (Thank you. :-) ).

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Feature Articles
SWOT Analysis and
Strategies for Your Website Marketing Plan
by Bobette Kyle

These two articles complement the guest article interview, where James Maduk and I touch on Porter's 5 Forces and SWOT analyses.

Read the SWOT article here:
http://www.websitemarketingplan.com/Arts/SWOT.htm

Read the strategies article here:
http://www.websitemarketingplan.com/strategies.htm

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New Site Section for Instructors
Target Marketing Plan and Web Promotion Guide Information

I've added a new section to the site for instructors interested in using my target marketing plan and Web promotion guide ("How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses") in their courses.

The text is applicable to courses comprised of business professionals, small business managers, and/or entrepreneurs. These students can apply knowledge from the book in developing and implementing online marketing strategies for their companies.

The book also helps prepare MBA candidates and advanced undergraduate students for the "real world", showing them how to succeed with online marketing strategies in today's budget cutting mindset.

Relevant courses could include...

• Marketing Management - online/Internet strategy module
• Small Business Management courses
• MBA Level Marketing - direct marketing, Internet marketing,
• e-commerce, online/Web strategies.
• Entrepreneurial courses
• Executive MBA courses
• Business Plans - marketing plan module
• Marketing/Business Strategy

More information is at:
http://www.websitemarketingplan.com/ 

Please do me a favor and pass it along to any instructor you think may be interested.

Thanks :-)
Bobette

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Guest "Article"
James Maduk interview with Bobette Kyle
for Small Business Internet Radio

Today only, James Maduk has publicly posted an interview with Bobette Kyle (me), author of the target marketing plan and Web promotion guide "How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses".

We discuss my 5 step planning process, targeting customers, building customer profiles, Web business models, SWOT, Porter's 5 Forces, and more.

Listen to the interview here:
http://www.jamesmaduk.com/radio.htm

About the Interviewer

James Maduk is author of "52 Secrets My Mom Never Told Me About Internet Marketing". He is also author of numerous multimedia ebooks. For more information, visit http://www.JamesMaduk.com .