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Hello Folks -

Today's feature article is in two parts. Part 1 of "Profitable Marketing Strategies" explains how to take into account both short term and long term profits when deciding on marketing programs. Part 2, "Figuring Break Even Point," explains the break even analysis under different situations.

Enjoy!
Bobette Kyle

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http://www.websitemarketingplan.com/directory

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Part 1 of this article explains why short term profits do not tell the full picture when evaluating profitability of your marketing programs. Gives ideas for integrating long term profit and indirect business when choosing programs.

"Profitable Marketing Programs, Part 2: Figuring Break Even Point"
http://www.websitemarketingplan.com/online/breakeven.htm 

Part 2 of this article explains how to figure out the break even point for several different kinds of programs, including pay per click (PPC), pay per action (PPA), and cost per thousand impressions (CPM).
 

Includes a variety of articles explaining different ways you can complete a marketing plan:
http://www.WebSiteMarketingPlan.com/mplan/ 

Other resources you may want to research:

Marketing Plan Software
http://www.paloalto.com/common/products/mpdesc.cfm?affiliate=wsmp

Sample Marketing Plans
http://www.websitemarketingplan.com/Free/SamplePlan.htm

Internet Marketing Plan Tools (Book, Workbook, Templates, etc.)
http://www.websitemarketingplan.com/MarketingBook/index.htm

A Web Marketing Plan Outline (Article)
http://www.websitemarketingplan.com/marketing_management/5Steps.htm 
 

• http://www.WebSiteMarketingPlan.com/  -  The flagship site, marketing plan and Web promotion strategies.
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• http://www.websitemarketingplan.com/MarketingBook/index.htm  - Site for the marketing plan and Web promotion guide "How Much for Just the Spider?" by Bobette Kyle

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