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In This Issue:
- Note from Bobette Kyle
- Developing a Marketing Plan Outline and Writing the Plan
- Business Leads through Public Speaking
- Business and Marketing Products
- 7 Attributes of Highly Successful Authors
- Administrative Notes
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Note From the Publisher, Bobette Kyle
Archives:http://www.websitemarketingplan.com/NewsletterArchives.htm

Hello Folks -

Nearly half of 2007 has flown by! Do you have a marketing plan in place and well on your way to meeting your goals? If not, you can write a marketing plan anytime during the year to jumpstart your business. My "Developing a Marketing Plan Outline and Writing the Plan" tells how. You can also download a new, printable marketing plan outline (PDF) here: http://www.websitemarketingplan.com/mplan/marketing_plan_outline.pdf

For those of you with a plan, but struggling to meet objectives, speaking is a great way to generate new business leads. Kevin Stirtz explains seven techniques for successfully engaging your audience, setting the foundation for quality business leads.

The final guest article this month is a continuation of the series on nonfiction book marketing: Bob Baker's "7 Attributes of Highly Successful Authors."

Be on the lookout for a special case study of Court TV's 8 Day Mystery Challenge later this month. To pull off the challenge, Court TV integrated a wide variety of marketing, media and communication methods. I am following the interactive (simulated) kidnapping case in real time, finding the dynamics introduced by interactive, online social communities and the corresponding marketing lessons learned intriguing.

Enjoy!

Bobette Kyle

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Developing a Marketing Plan Outline and Writing the Plan
http://www.websitemarketingplan.com/marketing_management/5Steps.htm

Marketing planning need not be scary or difficult. By taking the process a step at a time -- first creating a marketing plan outline, then writing the plan from the outline -- it becomes manageable. The article explains one way to develop an outline and write your plan.
 

Business Leads through Public Speaking
by Kevin Stirtz
http://www.WebSiteMarketingPlan.com/techniques/speaking.htm

Public speaking is one of the best ways to promote your business, your career or your organization. There is an endless number of groups looking for informative and entertaining speakers. You can be one of them! And when you wow an audience, they want more. It's a perfect way to build awareness, gain credibility and generate new leads for your business.
 

Business and Marketing Planning Products

Following the most profitable strategies means keeping your business plan and marketing plan up-to-date. Tools to help the process go smoother include:

 - Software
* Marketing Plan Pro: $179 http://www.websitemarketingplan.com/software
* Business Plan Pro: $99.95 - $199.95 http://www.websitemarketingplan.com/bplan/software.htm

- Business Planning Tools
Choose from 1,746 industry-specific model plans, plus priceless free gifts: $69.95
http://www.websitemarketingplan.com/bplan/business-plans
 

7 Attributes of Highly Successful Authors
Excerpt from the "Self Publishing Success Secrets 101" audio- and e-book
by Bob Baker
http://www.WebSiteMarketingPlan.com/book/successful_authors.htm

While many successful business people have enough knowledge and expertise to write a nonfiction book, they don't know the keys to becoming a succesful author. In this excerpt, successful book author Bob Baker fills us in.

I've read the "Self Publishing Success Secrets 101" ebook (and listened to the audio lessons). It's a must-read for anyone learning the self-publishing ropes. Bob's regular price of $19.95 is a steal and the introductory price of $11.95 is silly. Read more information or buy it from Bob Baker here: http://www.bob-baker.com/self-publish-book/ebook-audio.html
 

Administrative Notes

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Copyright 2002 - 2007 Web Marketing Place LLC, Bobette Kyle. All rights reserved.