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July 13, 2004 |
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Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm
Hi Folks -
One of the most difficult part of developing effective
marketing plans is knowing how to apply strategy. This - plus the fact
that implementing the marketing programs themselves is so darn fun -
leads many to skip the all-important strategy step. To lead you away from that temptation, Barry Welford
shows how to go about applying smarter strategic considerations to your
marketing programs in the MarketingPlanArticles.com piece "Stronger SWOT Analysis and Marketing 4 P's".
On the implementation side, Carolyn Moncel explains why
it is important to consider all angles - even the seemingly irrelevant
- when conducting a PR campaign. Read "Don't Overlook the Small Stuff"
on PublicRelationsArticles.com.
If you are one to join in on good marketing discussions
(or just like to lurk and learn), head over to the forum. Some recent
topics include how the FCC is enforcing privacy law, solving traffic
drop mysteries, and integrating online marketing with other media.
If you missed it last time....
Last issue -
http://www.websitemarketingplan.com/NewsletArch/newsletter062904.htm
Features included...
Website Marketing Strategies: What's Good For Jane Is Bad For Joe:
http://www.websitemarketingplan.com/online/StrategiesArticles1.htm
What others have done in 2004 to market a Website (forum thread):
http://www.highrankings.com/forum/index.php?showtopic=7551
Enjoy,
Bobette Kyle
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Haven't found what you want? Search below.
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PR Articles |
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"Don't Overlook the Small Stuff:
It's the little details that often generate big media returns." by
Carolyn
Moncel
http://www.websitemarketingplan.com/pr/SmallStuff.htm
Have you ever heard the saying, "One person's trash
is another person's treasure?" Well, that statement is a true one,
but never more so than in the realm of media relations. Carolyn
explains how remembering to relate "the small stuff" to the media
can reap great rewards.
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If you are like many small
business people, your marketing plan is a perpetual
work in progress. These step-by-step online marketing plan tools help you through the process - eight different
tools in all.
 Amongst
the forms, worksheets, and templates is an hour-long "Secrets to Creating a
Small-Budget, Online Marketing Plan" CD. Sharron
Senter interviews Bobette Kyle about marketing, choosing the
right online marketing programs, keeping the budget
under control, and much more. You can read an
excerpt from the transcript here:
http://www.websitemarketingplan.com/MarketingBook/Purchase.htm
(Scroll down to Marketing Plan Package 1B and
look for the "View Sample of CD" transcript link.)
There is
a package to fit every budget, ranging from $27.95
to $97. Find out more and order here:
http://www.websitemarketingplan.com/MarketingBook
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Online Marketing Forum - At HighRankings.com |
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Marketing Plan Articles .com
- Different options for creating and writing marketing plans. |
"Stronger SWOT Analysis and Marketing 4 P's" by Barry
Welford
Four parts:
Summary,
Market Niche / SWOT Analysis,
Marketing 4 P's,
Selling / Conclusion
A Marketing Plan is critical in applying company resources in the most
effective way to sell to customers. Many companies are comfortable in
developing their product/service package but some find the marketing
task daunting and tackle it reluctantly. Barry explains how to make the
process easier and more effective by applying a SWOT and marketing 4
P's to the needs of your niche market.
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WebSiteMarketingPlan.com Network
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Subject-specific online business and marketing sites
designed to help you find the right information for
implementing your plan. |
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Copyright 2002 - 2004 Bobette Kyle,
9220 Cordoba, St. Louis, MO 63126 |
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