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The WebSiteMarketingPlan.com Network News |
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Note from Bobette Kyle • Online Marketing - Microsoft and Google show it's time for RSS marketing. • Different options for writing a marketing plan - Book, software, example plans, and more. • Accepting Payments Online - Identity theft and ecommerce. • General Marketing - Marketing programs in motion. • The WebSiteMarketingPlan.com Network - Business and marketing sections designed to help you find the right information for writing and implementing your plan. • Administrative Notes |
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| Note From The Publisher, Bobette Kyle | ||
| Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm Hello Folks - If you like to stay "ahead of the curve" when marketing your business, you will be interested today's guest article, "Marketing with RSS." Informational feeds (a type of .xml file, more commonly called RSS feeds) are quietly becoming a more popular way of communicating with customers and potential sales leads. This trend is expected to become even more prevalent when Microsoft releases its next operating system and an upgrade to Internet Explorer, both of which will make it easier for subscribers to read RSS feeds. Rok Hrastnik explains more: http://www.websitemarketingplan.com/online/rss.htm On a commerce-related note, given the recent security breach by a credit card processor, those of you who accept online payments (or have any kind of merchant account) may be concerned about transaction security. Robert Fleming, President of the eMarketing Association, explains the organization's take on the situation here: http://www.websitemarketingplan.com/payments/fraud.html Finally, one of the most frustrating aspects of launching a marketing program can be the implementation. Having an organized approach to carrying out your marketing programs can help tremendously. I give some tips for accomplishing effective marketing programs in "Putting Your Marketing Programs In Motion." Enjoy! P.S. For a quick and easy way to search all articles on the site, go to the Website Marketing Plan .com directory. Haven't found what you want? Search below. |
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| "Microsoft and Google Show It's Time for
RSS Marketing" by Rok Hrastnik http://www.websitemarketingplan.com/online/rss.htm RSS - most notably in the form of blogs - has been around for
a good while. Over the past several months, the technique has
become more and more popular as email delivery and open rates
have dropped and business people have come to understand that
marketing with RSS can be much more than simply blogging. The
article explains. |
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| Marketing Plan Articles - Different approaches to marketing plans. | ||
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Includes a variety of articles explaining different ways you
can complete a marketing plan: Other resources you may want to research: Marketing Plan
Software Sample Marketing Plans Internet Marketing Plan Tools (Book, Workbook, Templates, etc.) A Web Marketing Plan
Outline (Article) |
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| Take Payments Online - Ecommerce explained. | ||
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"Identity Theft and eCommerce" by Robert Fleming http://www.websitemarketingplan.com/payments/fraud.html We
have been hearing a lot lately about identity theft. Recently,
CardSystems, an Atlanta based credit card processor, exposed 40
Visa, Discover, MasterCard and American Express card numbers and
security codes to hackers. A recent statistic from Gartner Group
speculates that fewer than 1 in 700 identity crimes lead to a
conviction. Recent estimates go as high as $56 Billion in
identity theft losses. A national publication reported that 60
percent of consumers are unwilling to shop online due to
identity theft concerns. Obviously there is a problem here that
concerns all of us. |
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| Web Site Marketing Plan .com - Marketing plan and Web promotion strategies. | ||
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"Putting Your Marketing Programs Into Motion" by
Bobette Kyle http://www.websitemarketingplan.com/small_business/marketing.htm Once you decide upon a particular marketing
program, you are likely eager to take some action.
Before beginning to launch a marketing program,
however, there are some steps you can take to
improve the program's effectiveness. |
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| WebSiteMarketingPlan.com Network - Online business and marketing topics designed to help you find the right information for writing and implementing your plan. | ||
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| Administrative Notes | ||
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