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Dear Reader,
I received an unexpected bit of snail mail last week from The
Midwest Book Review. I was nervous opening it - afraid it may be a bad
review of my book. Surprise! It was a tear sheet from their "Bookwatch"
and a nice letter from Editor-In-Chief James A. Cox. They published
and sent a favorable review to several publications, including Gale
Research Company, for their "Book Review Index". In part, the review
reads:
"How Much for Just the Spider? Strategic Website Marketing
for Small-Budget Business by web marketing expert Bobette Kyle...is
a superb guide and highly recommended for start-up and home
business entrepreneurs new to the advantages and medium of the
Internet."
Please consider buying the book. It is available as PDF ebook or paperback. More information about the book is
here.
If you have not already discovered the
Emarketing Association,
go on over to their site and take a look. Members are an international
mix of eMarketing companies, professionals, and students. As a member,
I find the association's leaders both highly professional and
personable - especially John Taylor, Online Education Instructor, and
Cheryl Norton, VP Online Operations.
Cheryl asked me to give you a heads up about their Power of
Emarketing Conference on September 5, 2002. They have put together an
impressive lineup of speakers including S. Murray Gaylord (Yahoo! VP
of Brand Marketing), Gabriela Linares (L-Soft/LISTSERV® VP Marketing),
and Todd Daum (Overture VP Marketing). You can get a $100 discount
until August 6. More about the conference is
here.
The articles...
I have rambled a bit, so to keep the newsletter a reasonable
length, a summary only of today's feature article, "What to Include in
Your Marketing Plan Write-Up", is included. You can read the full
article on the site or get it via autoresponder.
Today's Spotlight article is from Doug Parr. "The One Vital Web
Design Element That Virtually No One Is Telling You About" reminds us
to keep the customer in mind when designing and maintaining our sites.
Take care and enjoy, Bobette
P.S. This newsletter is available in HTML, text, and "auto detect"
(which *theoretically* delivers the correct version for your email
program). You can control which version you receive through your
profile. Click on the link at the end of the newsletter, make your
profile changes, and press "save". You can also send a request to me
and I will do it for you.
P.P.S. If you like the newsletter, please spread the word by
forwarding it to two friends or associates.
Do you want to build your list...fast?
Get more leads for your business?
Paul Myers will show you how to get thousands of new
subscribers every month and more leads than you can handle!
Check it out.
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Contents
Welcome from Bobette
(above)
Feature Article: "What
to Include in Your Marketing Plan
Write-Up".
by Bobette Kyle
Spotlight
"The One Vital Web Design Element
That Virtually No One Is Telling You About"
by Doug Parr
Site
News, Adjustments, and Additions.
- Sweepstakes - win a "Site Build It!" site.
- Review from The Midwest Book Review.
Administrative Instructions
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How Much for Just the Spider?
"It's like a paperback MBA...an
easy-to-understand package for any small business owner."
-- Mindy Phillips Lawrence, Inscriptions Magazine
and MPL Creative Resources
Learn More
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What to Include in Your Marketing Plan Write-Up
by Bobette Kyle
For those new to marketing planning, the thought of
completing a plan from start to finish may feel daunting. It need not.
The level of detail you choose to include in your marketing plan will
depend on your resources and situation.
Read the entire article online at:
http://www.websitemarketingplan.com/mplan/MarketingPlanIncludes.htm
You can also get the article via email, by
autoresponder:
WritePlan@WebSiteMarketingPlan.com
About the Author
Bobette Kyle is author of the marketing plan book
How Much For Just the
Spider? Strategic Website Marketing. The 5-step marketing plan
approach detailed in the book helped Bobette's site,
WebSiteMarketingPlan.com, rise to the top .3% in just four months.
More information about the book is
here.
©
2002 Bobette Kyle. All Rights Reserved.
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Power of eMarketing Conference
The eMarketing Association's Power of eMarketing
Conference packs a full agenda of relevant topics, and networking
opportunities into a one day event. Discover new ways to manage and
implement your marketing programs. Gain the perspective of acclaimed
industry experts to improve the performance of your programs. We
guarantee this conference will exceed your expectations.
Register before August 6 and save $100!
Conference URL:
http://www.emarketingassociation.com/ema_event.htm
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 The
One Vital Web Design Element That Virtually No One Is Telling You
About
by Doug Parr
Doug points out that almost none of the "Web design
tips" articles mention the most important element in Web design - the
customer. Here, he helps you keep the target customer in mind when
designing and changing your site...(more)
About the Author
Doug Parr is an Internet marketer who specializes in
helping average people make exceptional incomes online. At
smallBiz2000 you'll find the most reliable and "growth-oriented"
products and services on the Web. Check out the new Web Design Success
Pack including customer-focused site design, copywriting, AND online
business consultation.
http://www.smallbiz2000.com
Positive review from The Midwest Book Review.
They like me...They really like me...
J
http://www.websitemarketingplan.com/MarketingBook/
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The Quest Is On for Seriously Targeted Traffic....
Let industry leaders Robin Nobles and John Alexander hand over the
controls to you in person!
More information here.
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Through the Website Marketing Plan newsletter I
explore
ways to integrate traditional with online strategies in the
marketing mix. I regularly publish new articles and
resources designed to help educate companies in marketing
objectives, strategies, and tactics.
The newsletter is published sporadically - approximately
every two weeks, give or take a week or two.
How one gets onto the mailing list.
An email address is added to the newsletter mailing list
only by request. This happens in one of three ways.
Someone (hopefully you or someone acting on your
behalf)...
1) typed and submitted the address into a subscription
form on http://www.WebSiteMarketingPlan.com.
2) sent an email to: subscribe@WebSiteMarketingPlan.com.
3) sent an email to:
WebSiteMarketingPlan-subscribe@topica.email-publisher.com
If you are a member of this newsletter's list and no longer
wish to be, please ask to be removed.
Do this by:
1) clicking the Topica Email Publisher link at the bottom
of this newsletter, checking the "unsubscribe" button in
your profile, and saving the change.
2) sending an email to:
unsubscribe@WebSiteMarketingPlan.com
3) sending an email asking you be removed to:
bobette@WebSiteMarketingPlan.com.Copyright 2002 Bobette Kyle. You may forward this
ezine - in its entirety - to others. You may not publish or reproduce
the content elsewhere without written permission, which isn't hard to
get. Just contact me at bobette@WebSiteMarketingPlan.com with your
request.
If you are not yet a subscriber to this newsletter, go
ahead - take the plunge. I do not share your email address
(Privacy
statement). Thanks
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