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The WebSiteMarketingPlan.com Network News |
| In This Issue: | |
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Note from Bobette Kyle - 5 Ways to Convert Offline Strategy to Online Marketing - Business and Marketing Planning Products - Boost Your Sales by Taking Your Customers by Surprise - Learning About Marketing Tests |
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| Note From The Publisher, Bobette Kyle | |
| Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm Hello Folks - Although the concept of Website marketing is no longer new, some still think of online marketing planning as separate from the general marketing plan. This could be detrimental to sales and profit because many of the underlying concepts are the same both online and off. It is the implementation that varies. "5 Ways to Convert Offline Strategy to Online Marketing Success" helps you consider some of the ways traditional marketing concepts can be applied online. Also, Jeff Baas' article helps you "push the envelope" by executing in surprising fashion. Enjoy! Bobette Kyle P.S. For a quick and easy way to search all articles
on the site, go to the
Website
Marketing Plan .com directory. Haven't found what you want? Search below. |
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| 5 Ways to Convert Offline Strategy to Online Marketing Success | |
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By Bobette Kyle http://www.websitemarketingplan.com/strategyconvert.htm
You may tend to look at offline and online marketing
differently, building separate strategies and
marketing plans. This may not be most efficient way
to grow your business. Most goals and strategies
that work offline apply online as well (and vice
versa). The underlying concepts are the same but
executions differ. Some examples are explained in
the article. |
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| Business and Marketing Planning Products | |
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- Software |
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| Boost Your Sales by Taking Your Customers by Surprise | |
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By Jeff Baas http://www.websitemarketingplan.com/techniques/customersurprise.htm
When's the last time you surprised prospective customers? "Me?
Never! You can't do that to customers. You'll drive |
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| Marketing Tests | |
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http://www.marketingexperiments.com/improving-website-conversion/landing-pages.html
As you read "5 Ways to Convert Offline Strategy to Online
Marketing Success" –
http://www.websitemarketingplan.com/strategyconvert.htm – you may wonder how to go about the split testing mentioned in
the article. MarketingExperiments.com is an excellent Website to
help you gain some insight into this and other marketing
concepts. The above link takes you to a study on how to increase
the effectiveness of a Website's sales or "landing" page. |
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