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Dear Reader,
A big welcome to my new subscribers. I hope you find the newsletter
worthwhile.
I have been working on setting up an affiliate partner program for
the ebook version of "How Much for Just the Spider? Strategic Website
Marketing". It is done, and today is the kick-off. You can earn 50%
commission on net sales. Complete details are
here.
You will notice a new section in this issue called, simply, "My
Inbox". It may feature email/questions from readers, helpful
newsletters I receive, marketing lessons, or whatever strikes my
fancy. Today I have sp^*am insight, Klez virus confusion, and some
cool testimonials for my book. Have
a peek, it is below.
The Feature and Spotlight articles...
The feature article, "The 5-Step Website Marketing Plan", outlines
my approach to developing a marketing plan. You can also use it to
promote and earn money from How Much for Just the Spider? Strategic
Website Marketing. More about that
here, under "articles".
Today's Spotlight article is The Feasibility Study and You: A
Dynamic Duo, By June Campbell. I know, I know...I've already
spotlighted some of June's articles. But darn it, she keeps coming up
with topics that fit so well. :)
Take care and enjoy,
Bobette
P.S. If you like the newsletter, please spread the word by
forwarding it to two friends or associates.
P.P.S. Next time you hear from me, I will be feeling childless :-(.
We are moving my daughter into Mizzou (University of Missouri,
Columbia) next week, where she's a freshman this Fall. Help, I need
empty nest survival tips!
Do you want to build your list...fast?
Get more leads for your business?
Paul Myers will show you how to get thousands of new
subscribers every month and more leads than you can handle!
Check it out.
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***
Contents
Welcome from Bobette
(above)
Feature Article
"The 5-Step Website Marketing Plan".
by Bobette Kyle
My Inbox
- s p *am filter suggestions from MarketingSherpa
- Klez (grrrr)
- Testimonials for "How Much for Just the Spider? Strategic Website
Marketing"
Spotlight
"The Feasibility Study and You: A Dynamic Duo"
by June Campbell
Site
News, Adjustments, and Additions.
- Affiliate Partner Program - earn 50% on ebook net
sales.
- F^ree Ebook "Working with Clickbank"
- Affiliate Metrix Summary Report
- Article: How To STOP Affiliate Link "Hijackers"
by Jim Edwards
Administrative Instructions
- Set version preference: HTML, text
- Join or be removed from list.
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How Much for Just the Spider?
"It's like a paperback MBA...an
easy-to-understand package for any small business owner."
-- Mindy Phillips Lawrence, Inscriptions Magazine
and MPL Creative Resources
Learn More
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The 5-Step Website Marketing Plan
by Bobette Kyle
Do you have a marketing plan for your site? If not, it is
time to think about developing one. A marketing plan helps you make the
right day-to-day and long term decisions. Without a marketing plan, it is
more likely your Website will be a drain on finances rather than a
business builder.
Read the entire article online at:
http://www.websitemarketingplan.com/marketing_management/5Steps.htm
Receive the article via email, by autoresponder:
5Steps@WebSiteMarketingPlan.com
About the Author
Bobette Kyle is author of "How Much For Just the
Spider? Strategic Website Marketing." She used techniques detailed in
the book to bring her own site, WebSiteMarketingPlan.com, to a top 1%
ranking in less than four months. More information about the book is
here.
©
2002 Bobette Kyle. All Rights Reserved.
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Register now and save $100.
Conference URL:
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s p *am filter suggestions from MarketingSherpa
You may notice misspelling of some words in this
issue. I am taking a cue from the July 31 edition of EMAILSherpa. The
article discusses ways list owners can avoid mailings from being
accidentally filtered out as sp*am. Read this and other tips
here
Klez
Seems there's been a resurgence of the Klez virus
lately. Different virus versions behave differently, but basically, it
randomly grabs email addresses to use in the "from" line, then sends
out email under the grabbed address. Sometimes, the innocent victims
are accused of sp^am. There's an informative thread in the
Adventive Report (Look in August 2002, under "Editor Comments")
Testimonials, "How Much for Just the Spider?
Strategic Website Marketing"
I received some uplifting email recently from people
who are using my book to improve or develop their Websites.
Maureen Ireland and her sister, Colleen Lapotosky, are
using the book to help them create their new Website. During vacation,
they took the book to the beach, underlining and tagging important
pages.
Jeanette S Cates, PhD of http://www.TechTamers.com got
so involved when she began reading, she spent the next four hours
working on a plan for the site.
More information and testimonials are
here.
 The
Feasibility Study and You: A Dynamic Duo
by June Campbell
June's article is applicable to online, offline, and
blended businesses...
Many new businesses fail each year. The smart
entrepreneur conducts a preliminary feasibility study before investing
time and money in a new business. This article explains a feasibility
study and stresses its importance for small, medium and large
businesses...(more)
About the Author
June Campbell owns Nightcats Multimedia Productions:
How to Write Business Plans, Business Proposals, JV
Contracts, More! No-cost ebook "Beginners Guide to Ecommerce".
Business Writing by Nightcats Multimedia Productions www.nightcats.com
Affiliate Partner Program - earn 50% on sales of
ebook:
"How Much for Just the Spider? Strategic Website Marketing"
Complete details
here,
Fr+ee Ebook "Working with Clickbank"
This ebook by Tom Hua explains how to set up a
Clickbank account and how to offer an affiliate program. I used this
book to set up my new affiliate program. I am finding that Clickbank
is a great way to accept credit cards without having to pay for a
pricey merchant account. Get the free ebook
here.
Affiliate Metrix Executive Summary
If you are looking for a comprehensive affiliate
program guide that comes "straight from the horse's mouth", then
consider this report.
AffiliateManager.net's Affiliate Metrix Executive
Summary reports results of an extensive survey of 145 affiliate
managers on affiliate basics, program providers, promotion,
management, and education. Go
here
for more information and a peek a glimpse of the contents.
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Through the Website Marketing Plan newsletter I
explore
ways to integrate traditional with online strategies in the
marketing mix. I regularly publish new articles and
resources designed to help educate companies in marketing
objectives, strategies, and tactics.
The newsletter is published sporadically - approximately
every two weeks, give or take a week or two.
How one gets onto the mailing list.
An email address is added to the newsletter mailing list
only by request. This happens in one of three ways.
Someone (hopefully you or someone acting on your
behalf)...
1) typed and submitted the address into a subscription
form on http://www.WebSiteMarketingPlan.com.
2) sent an email to: subscribe@WebSiteMarketingPlan.com.
3) sent an email to:
WebSiteMarketingPlan-subscribe@topica.email-publisher.com
If you are a member of this newsletter's list and no longer
wish to be, please ask to be removed.
Do this by:
1) clicking the Topica Email Publisher link at the bottom
of the mailed newsletter, checking the "unsubscribe" button in
your profile, and saving the change.
2) sending an email to:
unsubscribe@WebSiteMarketingPlan.com
3) sending an email asking you be removed to:
bobette@WebSiteMarketingPlan.com.Copyright 2002 Bobette Kyle. You may forward this
ezine - in its entirety - to others. You may not publish or reproduce
the content elsewhere without written permission, which isn't hard to
get. Just contact me at bobette@WebSiteMarketingPlan.com with your
request.
If you are not yet a subscriber to this newsletter, go
ahead - take the plunge. I do not share your email address
(Privacy
statement). Thanks
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