Note from Bobette
Kyle
Golf and a good book.
Hello All -
My daughter Amarette is now settled - complete with a
hefty supply of spider spray - into her new apartment at Mizzou.
Yesterday was her first day of classes as a Sophomore. Said she was "bored". That won't last
long. ;-)
Golf online...
This one's just in time for the U.S. holiday weekend.
Derek Reinhard (He of Rhino Task Force, LLC and Poor Rhino's Almanac.) is
hosting the first ever Online Marketing Open.
Play just for fun or purchase "tokens" to use in the
tournament. Derek's awarding over $3500 in cash and prizes to winners.
The best part? Every 100th registrant gets a free PDF copy
of my Web promotion and marketing plan guide "How
Much for Just the Spider? Strategic Website Marketing for Small Budget
Businesses".
BTW, there's also a "19th hole" gift basket for everyone
who completes a game (free or tournament). Click on over to the tournament site, practice a
game, and register for the tournament:
http://www.theonlinemarketingopen.com
Targeting through USP article...
The article today, "What's in it for me?" by Steve Hill,
stresses the importance of having a clear USP - unique selling proposition.
Steve gives six tips for effectively communicating the value you provide to
others:
http://www.websiteMarketingPlanArts/Arts/USP.htm
The book. Free paperback with purchase...
The August special is winding down (tick tock).
Buy the PDF Marketing Planning Package. Get the paperback
version of my Web marketing plan and promotion book "How Much for Just the
Spider?" free.
I keep a copy of the paperback on my desk to use as a
quick reference. It only takes a minute to find a subject/resource in the index,
then flip to it for a quick read in the text. Very handy.
Don't miss out. There's only a few days left. Buy it here:
http://www.websitemarketingplan.com/FreePaperback.htm
Enjoy,
Bobette
P.S. This just in...MarketingProfs published my article
"Target Marketing: Six Lessons from Major League Baseball" in today's
newsletter. It's also on the front page. (BTW, the "SWOT Analysis" article - #2
under 'Hottest How-Tos'" at the moment - is mine, too.)
Have a look:
http://www.marketingprofs.com/
P.S.S. Send comments and feedback about this newsletter to
Haven't found what you want? Search below.
*********************************************
Article
"What's in it for me?"
by Steve Hill
As a small business owner, service provider or manager, one of
the biggest challenges you face is telling others what you do. Steve
is so right when he says
"Dont tell them
what you do. Tell them what you do for them.
In the article, he explains six ways to effectively "tell them
what you do for them."
Read the full article here:
http://www.websitemarketingplan.com/Arts/USP.htm
About the Author
E-mail:
guru@hofcommunications.com
Author's URL:
http://haironfire.com
Steve Hill fires up your business with hair on fire creative
marketing solutions that help you attract more clients and earn more
money.
*********************************************
About
Me (Bobette Kyle)
and the book How
Much for Just the Spider?
Strategic Website Marketing for Small-Budget Businesses
My writing reflects a unique blend of experience,
education, and research activities:
10+ years of Management, Marketing, and Executive experience.
Marketing MBA plus E-Commerce coursework.
13 months independent
research of online marketing.
In the book, I draw upon this
experience, education, and research to show you how to better find, target,
and attract Web customers.
Read about the August
special (Free paperback with PDF Planning Package) or buy the
book now:
http://www.websitemarketingplan.com/MarketingBook/
******************************************
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