Website Marketing Plan News
August 29, 2002
Subscribe, Archives
Special 9/11 Edition

In This Issue:

 • 

Welcome from Bobette

 • 

Strategy Tip

 • 

My Inbox

 • 

In the Spotlight

 • 

Site News, Adjustments, and Additions

 • 

Administrative Notes

Featured Links:

 • 

Earn 50%: Marketing Plan Ebook - Affiliate Program

 

Wall Street Journal -- Subscribe Now and get 2 Free Weeks

 • 

F*ree Excerpt: Marketing Plan Book

 • 

How To Promote Your Local Business on the Internet

 • 

Fr^ee Peek: How To Promote Your Local Business on the Internet

 • 

WebSiteMarketingPlan Home Page

Featured Planning Resources
 Sample Marketing Plans
 Marketing Plan Outline (Article)
 Planning Outline (PDF)
 Free Planning Game
 Printable Crossword
 More Marketing Plan Info

Writing The Plan
 Marketing Strategies, Plans
 Getting Started
 2008: Plan for Profit
 Setting Overall Objectives
 Setting Marketing Goals
 Marketing Plan Write-Ups
 Marketing Plan Into Action
 More on Marketing Planning
 Action Plans
 One-Day Marketing Plan

Choosing Planning Resources
 budget dilemma
 deciding whom to trust
 choosing resources

Incorporating SWOT and 4 P's
 Summary / Overview
 Market Niche / SWOT Analysis
 Marketing 4 P's
 Selling / Conclusion

More Marketing Plans Articles
 Evaluate Effectiveness
 Identifying Your Niche
 Do You really NEED A Plan?
 The Essential Contents

Press Releases & Tips
 Have a Better Plan This Year
    (PDF document)
 Small Biz Marketing Tips
 Calm Mrktg Plan Panic, PDF
 

St. Louis, MO Resources 
 Book Marketing (SLPA)
   Publishing Your First Website
   Marketing a Book Online
  St. Louis Web Development
  St. Louis, MO Small Business

About Bobette Kyle
(this site's publisher)

 General
 Credentials
 Contact
Bobette's Book
 Strategic Website Marketing

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Welcome from Bobette

Dear Reader,

Well, my daughter's settled in at college and I'm settling into a house with just Tim, the cat, and me (sigh).

The good news for you is I now have more time to work on the site and new product offerings. Been working on some things...

...I revised and expanded the affiliate program for my marketing plan ebook. You now earn 50% commission - more than $13.00 per ebook sale - through your affiliate site. More information at:

http://www.websitemarketingplan.com/ap/AffilProg.htm

If you don't yet have the excerpt, pick it up here:

http://www.WebSiteMarketingPlan.com/BookExcerpt.htm

...I am also reading Sharon Fling's new ebook "How to Promote your Local Business on the Internet". She graciously allowed me to include a preview on my site (.exe file). Download it from my "No-Cost Marketing Tools" page:

http://www.websitemarketingplan.com/Free/FreeMPRes.htm
(It's the first item on the page.)

Sharon's article, "Jumpstart Your Local Business -- Get Online", is in today's spotlight. She wrote it for local business, but the information is relevant to all businesses. In the article she explains 5 ways consumers are using the Internet to research and purchase.

I'm trying out a shorter format for the newsletter, with links to additional content. Let me know what you think:

mailto:bobette@WebSiteMarketingPlan.com?subject=NewsFdbck

Take care and enjoy,

Bobette

P.S. If you like the newsletter, please spread the word by forwarding it to two friends or associates.

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Wall Street Journal -- Subscribe Now and get 2 Free Weeks


Strategy Tip
To figure out how to best succeed online with your business, conduct an industry analysis. Michael Porter's Five Forces is one such analysis. By studying your industry's online activities, you can get a better feel for your own opportunities for success.
 
You can find resources to help you complete a Porter's Five Forces analysis here.


My Inbox
** Emarketing Association Site of the Year Award 2002.
Registration is $19.00, no cost to corporate members. Enter here:

http://www.emarketingassociation.com/services.htm

** Rave Review from Curled Up With a Good Book.
Believe it or not, I absolutely do not know the reviewer and I did not pay for the review (FYI...I never pay for reviews or testimonials.).

http://www.websitemarketingplan.com/MarketingBook/#Curled

** "Five Common Misconceptions to Achieving Success with your Online Business", article by Robin Nobles.

http://www.websitemarketingplan.com/SEM/SEMisconcept.htm

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Do you want to build your list...fast? Paul Myers will show you how.


In the Spotlight
"Jumpstart Your Local Business -- Get Online"
by Sharon Fling

5 ways consumers are researching and buying on the Internet - good information for any business.

http://www.websitemarketingplan.com/Arts/Local.htm

About the Author

Sharon Fling is the author of "How To Promote Your Local Business On the Internet", and publisher of "Local Business Today", an electronic newsletter that gives business owners tips, tools and resources for targeting local customers. For more information, visit http://www.geolocal.com or send a blank email to: subscribe@localbizpromo.com?subject=TRAART

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Discover 5 ways a simple survey can lead to a profits explosion for any online business.


Site News, Adjustments, and Additions
** New Report from Marcia Yudkin
"Powerful, Painless Online Publicity"
http://www.websitemarketingplan.com/ap/OnlinePrMY.html

** Marcia's also running a special on her report "PR for the Internet Age".
Read an excerpt, "Optimizing Press Releases to Show Up in Search Engines", here:
http://www.websitemarketingplan.com/ap/PrExcMY.html

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The Quest Is On for Seriously Targeted Traffic. Let industry leaders Robin Nobles and John Alexander hand over the controls to you in person!


Administrative Notes
This newsletter is available in HTML and Text versions. You can change your version by clicking the Topica link at the end, adjusting your profile, and saving changes.
* How one gets onto the mailing list.
An email address is added to the newsletter mailing list only by request. This happens in one of three ways. Someone (hopefully you or someone acting on your behalf)...
1) typed and submitted the address into a subscription form or the list building tutorial on http://www.WebSiteMarketingPlan.com.
2) sent an email to: subscribe@WebSiteMarketingPlan.com.
3) sent an email to: WebSiteMarketingPlan-subscribe@topica.email-publisher.com

If you are a member of this newsletter's list and no longer wish to be, please ask to be removed.
* Do this by:
1) clicking the Topica Email Publisher link at the bottom of your emailed newsletter, checking the "unsubscribe" button in your profile, and saving the change.
2) sending an email to: unsubscribe@WebSiteMarketingPlan.com or
3) sending an email asking you be removed to: bobette@WebSiteMarketingPlan.com.

Copyright 2002 Bobette Kyle. You may forward this newsletter - in its entirety - to others.

 
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