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Hello Folks -

You may have noticed I've been publishing the newsletter twice a quarter recently instead of monthly. Expect to see this pattern of less frequent, but longer newsletters into the foreseeable future. Today's issue, for example, includes four articles. But first, a couple of announcements ...

An online friend of mine, Gwen Elliott, recently lost everything in a house fire, including her 10-year-old son Trevor. Those of us in her online network are trying to help rebuild her life. To help her out, I am offering ― for the first time ever ― advertising space on WebsiteMarketingPlan.com. You can purchase 30 days of prime advertising space on the home page, above the fold near the top left (just below the woman on computer image). I am donating all of the proceeds to Gwen.

Go to http://www.help-gwen-elliott.com/websitemarketingplan.htm for more about the ad space and Gwen's tragedy.

I'll be making a rare public appearance September 12 at the St. Louis Publishers Association monthly meeting with Bob Baker (http://www.FullTimeAuthor.com). We will be speaking on how to develop an Internet presence and build traffic to your Website.

The articles ...

This issue includes four articles packed with a total of 28 marketing and strategy ideas. For help with developing or improving your strategic focus read my "7 Ways to Improve Profit Through Both Long- and Short-Term Strategies," "The 4 Ps of Marketing," and "7 Pricing Strategies That Improve Profit" To pick up some tips for navigating the social web, see "Top 10 Tips for Using Web 2.0 to Promote Your Business," by Kevin Stirtz.

Enjoy!

Bobette Kyle

http://www.websitemarketingplan.com/techniques/pricing2.htm

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for volume discounts with suppliers.
 

http://www.websitemarketingplan.com/online/web20.htm

We hear a lot about Web 2.0 these days. It sounds neat and it’s trendy to talk about blogging and social media. But does it really affect our businesses? Is Web 2.0 just for kids and tech- hipsters or is it something we business owners should use to help promote our businesses?
 

Following the most profitable strategies means keeping your business plan and marketing plan up-to-date. Tools to help the process go smoother include:

- Software
* Marketing Plan Pro: $179 http://www.websitemarketingplan.com/software
* Business Plan Pro: $99.95 - $199.95 http://www.websitemarketingplan.com/bplan/software.htm

- Business Planning Tools
Choose from 1,746 industry-specific model plans, plus priceless free gifts: $69.95
http://www.websitemarketingplan.com/bplan/business-plans
 

http://www.websitemarketingplan.com/small_business/marketingmix.htm

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four "Ps". By including both short- and long-term marketing strategies of each, you can create an even more profitable marketing mix.
 

http://www.websitemarketingplan.com/marketing_management/TacticsArticle.htm

There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.
 

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Copyright 2002 - 2007 Web Marketing Place LLC, Bobette Kyle. All rights reserved.