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| In This Issue: | |
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Note from Bobette Kyle - Creating a Dynamic Marketing Plan Part 1: Setting Goals - Business and Marketing Products - Creating a Dynamic Marketing Plan Part 2: Breaking Goals Down Into Actionable Pieces - Creating a Dynamic Marketing Plan Part 3: Taking Action |
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| Note From the Publisher, Bobette Kyle | |
| Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm Hello Folks - Today's three-part article takes you through the details of creating a dynamic and useful marketing plan. The author wisely points out that a good marketing plan is one that "you review weekly, monthly and quarterly." Your business and the competitive environment are fluid -- your planning should be as well. Sandra Martini tells you how to make it happen. I've been working hard this month on a much-needed
WebSiteMarketingPlan.com face lift. The site map has been
rearranged and updated and the Firefox bugs -
Marketing and Management:
Small business marketing, management and strategy information. I
wrote this entire section. Multi-Functional Shopping Cart/Autoresponder/Ad Tracker/Affiliate Program Manager I'd like you to also take a look at a new product my friend Regina Baker launched this month. Regina and her business partner found a need for an economically priced product that included shopping cart, multiple autoresponders (with follow-up capabilities), affiliate program set-up and management, the ability to accept both merchant account and PayPal (or other third party payment provider) payments, and a way to track advertising performance. They stepped up and met that need. This multi-feature shopping cart system was developed with the work-at-home mom in mind, but you don't have to be a mom (or even work at home) to benefit. At a price of only $29.99 a month (versus the $49 and $79 their closest competitors charge), it's worth a look. You know I'm not one to jump on every bandwagon and I rarely "plug" a new product, but after taking a look at WAHMCart and testing the interface, IMO WAHMCart is an excellent value, and the 14-day trial is only $1: http://www.websitemarketingplan.com/WAHMCart Enjoy! Bobette Kyle
Haven't found what you want? Search below. |
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| Start Your Marketing Plan By Setting Overall Objectives | |
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How to Create a Dynamic Marketing Plan: Part 1 by Sandra Martini http://www.websitemarketingplan.com/mplan/plan1.htm In this first of a three-part series Sandra
Martini points out that a good dynamic marketing
plan -- one that can kick your business into high
gear -- is one that you review weekly, monthly and
quarterly. To be truly dynamic, it should contain
goals, objectives, and action items. It should also
change and grow with your business. She goes on to
show how to set feasible goals. |
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| Business and Marketing Planning Products | |
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Following the most profitable strategies means
keeping your business plan and marketing plan
up-to-date. Tools to help the process go smoother
include:
- Software - Business Planning Tools - Articles |
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| Setting Actionable Goals | |
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How to Create a Dynamic Marketing Plan: Part 2 by Sandra Martini http://www.websitemarketingplan.com/mplan/plan2.htm Part two of this three-part series addresses how
to break goals down into manageable pieces. Sandra
also explains how to frame them so they are
achievable and help you to address your target
audience. |
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| Putting Your Marketing Plan Into Action | |
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How to Create a Dynamic Marketing Plan: Part 3 by Sandra Martini http://www.websitemarketingplan.com/mplan/plan3.htm In this segment, Sandra helps you through the
"doing" of meeting the goals in your marketing plan
with suggestions on scheduling your ongoing
activities. |
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| Administrative Notes | |
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