Note from Bobette
Kyle
 Fourth
quarter marketing budget, email issues, popular PR
Hello All -
With Labor Day behind us and schools back in
session, Summer is officially (if not *technically*) over here in the U.S. In
other words, "back to business". As fourth quarter 2003 looms
closer for all of us worldwide, it's time to start thinking about
marketing budget allocations.
Many businesses rely heavily on email campaigns as part of
the online marketing mix. In fact, a May 2003 MarketingSherpa survey of 700+
marketers showed that 37% planned to *increase* spending on email campaigns in
the last half of 2003.
Given the disconcerting trend of increasingly disruptive
worms and spam - with every indication that things will get worse before they
get better - it's time to
seriously consider depending less heavily on email to deliver your marketing
message. It's time to shift some spending and attention away from email
and toward other promotion strategies.
In the above-mentioned MarketingSherpa survey, marketers
reported "Public Relations (PR)" as the #2 most successful tactic, behind "Email
Marketing Sent to a House List".
In that vein, today's articles on press releases and word
of mouth marketing - along with other resources shared with the articles - will
help you start planning a cost effective PR campaign.
(BTW, go here to learn more about MarketingSherpa and what
they have to offer:
Sherpa Public Relations)
The Articles...
In "Public Relations Through Work of Mouth Marketing" I'll
get your creative juices flowing with a few ideas on spreading the word through PR.
In today's guest article, "Reporter Shares 5 Tips: 'How to
Send and Write a Press Release'", reporter Jeff Crilley gives examples and tips
on how to send and write a press release that gets covered.
More Articles...
As you start thinking about your fourth quarter 2003 and
2004 marketing plan and budgets, you may want to have a look through some of my
other articles on the subject. Read a list here:
http://www.websitemarketingplan.com/Free/FreeContent.htm
Better yet, get yourself a copy of my book:
http://www.websitemarketingplan.com/MarketingBook/
Enjoy,
Bobette
P.S. Please pass this newsletter URL along to two
friends or colleagues you think would benefit from Website Marketing Plan News.
P.S.S. Send comments and feedback about this newsletter to
Haven't found what you want? Search below.
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Guest Article
Reporter Shares 5 Tips: "How to Send and Write a Press Release"
By Jeff Crilley, Author, Free Publicity
Do you have a great idea for a story, but no clue how to
write a press release that gets it in the news? After twenty years of beating
the street as a TV reporter, Jeff has the scoop for you: the media needs good
stories. But most stories are pitched so poorly, they are lost in the blizzard
of untimely or weakly written press releases that blanket every newsroom.
Jeff gives five tips - and an example of each - on how to
send and write a press release that gets covered.
Read the full article here:
http://www.websitemarketingplan.com/pr/WritePressRelease2.htm
About the Author
Jeff Crilley is an Emmy Award Winning Reporter and author of
Free Publicity-A TV Reporter Shares the Secrets for Getting Covered on the
News. It's available at bookstores everywhere or online at
http://www.jeffcrilley.com.
Read about it here, on Amazon.com:
Free Publicity
*********************************************
About Bobette Kyle
and the book How
Much for Just the Spider?
Strategic Website Marketing for Small-Budget Businesses
Bobette's writing reflects her unique history of
experience, education, and research activities:
• 10+ years of Management, Marketing, and Executive experience.
• Marketing MBA plus E-Commerce coursework.
• 13 months independent
research of online marketing.
In the book, she draws upon this
experience, education, and research to show you how to better find, target,
and attract Web customers.
Read about or buy the
book now:
http://www.websitemarketingplan.com/MarketingBook/
*********************************************
Article By Bobette Kyle
Public Relations through Word of Mouth Marketing
One of the least expensive and potentially most effective ways to
promote your Website or business is through public relations (PR).
More specifically, word of mouth.
Word of mouth or mention in a published article can generate more
attention to your site than all of your paid advertising combined. You
must, however, tread carefully.
The article gives ideas for starting a smart public relations
campaign:
http://www.websitemarketingplan.com/pr/Public_Relations_Article.htm
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