Note from Bobette
Kyle
 Worm
protection, marketing plan gear-up
Hello All -
This is one of those rare times you are hearing from me twice in
one week. This because I felt a pressing need to expand on the email
effectiveness issue I brought up Monday.
In the last issue, I addressed how email campaigns will continue to
become progressively less effectively and how you can compensate with your
marketing efforts:
http://www.websitemarketingplan.com/NewsletArch/newsletter090803.htm
Today, I want to focus on a main reason *why* email is becoming
less effective and what you can do to protect yourself.
August 2003 was the worse ever for damage caused by viruses. According
to Digital Risk Specialists mi2g, worms and other attacks caused $32.8 billion
in economic damages last month.
Besides general damage to the economy, worms can directly and
adversely affect you in at least *three* ways:
- They can "spoof" your email address (put your address as
the sender of infected emails), making it look like you are sending spam
and viruses even though you are not.
- They can infiltrate your systems, sending out infected emails
from your computer.
- They can clog your email with incoming, worm-carrying messages
and, if severe enough, crash your systems.
My article today - "Keeping the Worms Away. How to Minimize Virus
Threats" - explains how to defend yourself in these three areas. It also
includes direct links to recent articles, security sites, and
security software.
I encourage you to read it and pass the article along to others who
need the information.
Marketing plan gear-up...
As both fourth quarter and 2004 approach, it's wise to scrutinize
marketing plans and budget allocations. To "get the ball rolling", have a look
through some of the marketing articles available on WebSiteMarketingPlan.com.
Read a list of articles here (go about half-way down the page):
http://www.websitemarketingplan.com/Free/FreeContent.htm
Better yet, get yourself a copy of my book:
http://www.websitemarketingplan.com/MarketingBook/
Enjoy,
Bobette
P.S. Please pass this newsletter URL along to two
or three colleagues you think would benefit from Website Marketing Plan News.
P.S.S. Send comments and feedback about this newsletter to
*********************************************
Article By Bobette Kyle
Keeping the Worms Away
Worms and viruses have become increasingly destructive over the past
three months. In fact, August 2003 - due largely to the SoBig.F worm - was the
worse ever for damage caused by viruses. And it is likely to get much worse.
There are at least three ways worms and viruses can adversely affect
you:
- They can "spoof" your email address (put your address as the sender
of infected emails), making it look like you are sending spam and
viruses even though you are not.
- They can infiltrate your systems, sending out infected emails from your
computer.
- They can clog your email with incoming, worm-carrying messages and, if
severe enough, crash your systems.
The article explains how to protect yourself in these three
areas. It also
includes direct links to recent articles, security sites, and
security software:
http://www.websitemarketingplan.com/Arts/WormVirus.htm
*********************************************
About Bobette Kyle
and the book How
Much for Just the Spider?
Strategic Website Marketing for Small-Budget Businesses
Bobette's writing reflects her unique history of
experience, education, and research activities:
• 10+ years of Management, Marketing, and Executive experience.
• Marketing MBA plus E-Commerce coursework.
• 13 months independent
research of online marketing.
In the book, she draws upon this
experience, education, and research to show you how to better find, target,
and attract Web customers.
Read about or buy the
book now:
http://www.websitemarketingplan.com/MarketingBook/
******************************************
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