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The WebSiteMarketingPlan.com Network News |
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Note from Bobette Kyle Marketing Planning - It's time! Business Planning - The marketing plan is only one component of a business plan. Different options for writing a marketing plan - Software, example plans, and more. Marketing Strategy and Programs - Long-term and short-term marketing strategies; advantages of writing articles as a marketing strategy; difference between RSS, blogs, e-mail, and e-zines. |
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| Note From The Publisher, Bobette Kyle | ||
| Archives:
http://www.websitemarketingplan.com/NewsletterArchives.htm Hello Folks - Summer vacations are behind us now in the U.S. and schools are back in session. This means it's marketing plan season - time to take a look at this year's plan and begin updating for next year. Or, if you do not have a marketing plan, begin the process. Today's issue is packed full of articles to help you with writing your plan as well as give you ideas for new marketing programs. Start with "It's Time for a Marketing Plan Update" by yours truly and "The Six Important Functions of a Business Plan" by Michael Brassil. Then move on to Sharon Housley's piece on the benefits of integrating short term and long term marketing into your marketing plan (some good examples there, too). If you are looking for ideas and more information about marketing programs to include in your marketing plan, have a look at the articles about:
- how RSS fits into your marketing strategies, including the
relationship between blogs, RSS, e-zines, and e-mail; I also want to mention the eMarketing Association's sixth annual conference. It's an excellent way to further your education on a whole array of online marketing techniques. Seminar speakers include executives at MSNBC.com, Yahoo! Search Marketing, NSR, Commission Junction, and many others. It is being held October 18 and 19, 2005 in Boston: http://www.emarketingassociation.com/2005/boston/index.htm Enjoy! P.S. For a quick and easy way to search all articles on the site, go to the Website Marketing Plan .com directory. Haven't found what you want? Search below. |
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| Web Site Marketing Plan .com - Marketing plan and Web promotion strategies. | ||
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"It's Time for a Marketing Plan Update" by
Bobette Kyle http://www.websitemarketingplan.com/marketing_management/update.htm Marketing plan season is upon us. It is a time to update your old marketing plans or -- if you do not have a marketing plan -- begin writing one for the first time. The article explains. |
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| Business Plan Articles - Business planning articles, sample plans, and plan resources. | ||
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"The Six Important Functions of a Business Plan"
by Michael Brassil http://www.websitemarketingplan.com/bplan/functions.htm Most small business owners and future entrepreneurs know the importance of having a business plan. You probably know a sound business plan is critical when securing financing. You may not realize, however, the benefits of a business plan expand well beyond that single use. It is also a critical tool for your use as you develop and grow your business. Additionally, your marketing plan should be one
component of the business plan. |
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| Marketing Plan Articles - Different approaches to marketing plans. | ||
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Resources you may want to research: Marketing Plan
Software Sample Marketing Plans Internet Marketing Plan Tools (Book, Workbook, Templates, etc.)
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"Short
Term vs Long Term Marketing Efforts" by Sharon Housley http://www.websitemarketingplan.com/online/strategy.htm In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. The article explains the differences between and gives examples of each. "Article Writing Made Simple" by Caroline Jordan A great way for self employed professionals to enhance their reputations is to write articles. But for many, the thought of writing an article calls to mind your school days of struggling to write a composition, trapped indoors while your friends played baseball without you. But, article writing doesnt have to be difficult and the rewards are great. "Defining the Relations Between Blogs, E-zines, RSS and
E-mail" by Rok Hrastnik Although RSS and blogs are slowly reaching mainstream, they
are still misunderstood by most marketers in relation to each
other and in relation to their relatives, e-zines and e-mail.
How do these four really relate and what does this mean for your
internet marketing strategy? The
article explains. |
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