Note from Bobette
Kyle
eCommerce
overview, marketing your Website off line
Hello All -
I think the humidity and heat have finally left St. Louis
for the season ("Hurray" and "Knock on wood".). The weather has been mild for a
full week. There have even been a few days within my five degree comfort zone.
lol!
Proactive worm protection...
In response to last week's article "Keeping the Worms
Away. How To Minimize Virus Threats", Mike Sherwood of VIGILANTe wrote
to say you can also take preventive steps on a network-wide level. Vulnerability
Assessment software can find weaknesses in a network so you can patch your
system *before* problems happen.
You can find more information about Vulnerability
Assessment and VIGILANTe's security products on their Website,
http://www.vigilante.com .
Off line marketing in your plan...
Sometimes we get so engrossed in marketing our sites *online*, we forget
there are effective *off line* strategies as well. As you develop or evolve your
Website marketing plan, take to heart some of Will Dylan's ideas
In today's guest article, "Off Line Marketing for Online Results".
eCommerce...
If one of your Website objectives is to sell from the site, then
(obviously), you must have an ecommerce system in place. Effectively setting up ecommerce can be confusing
and full of pitfalls. In today's article "Accepting Payments Online: An eCommerce Overview", I
show you pieces to the 'puzzle' and explain how to put it all together.
Enjoy,
Bobette
P.S. Please pass this newsletter URL along to two
friends or colleagues you think would benefit from Website Marketing Plan News.
P.S.S. Send comments and feedback about this newsletter to
*********************************************
Guest Article
Off Line Marketing for Online Results
By Will Dylan
So you’re all “Googled” out, are you? You’ve been working feverishly
placing e-zine ads, paying for placement and position with search
engines, buying online classifieds, and trying to optimize search
engine rankings for your website.
Most new businesses on the Internet quickly discover that there is no
magic formula to driving website traffic higher. Will suggests you start
thinking like an off line marketer if you’re looking for innovative methods of
marketing your online business.
Read his ideas here, in the full article:
http://www.websitemarketingplan.com/Arts/OfflineMarketing.htm
About the Author
Will Dylan is the Author of "Small Business Big Marketing" and
owner of
http://www.marketingyoursmallbusiness.com . Will also offers
article and news release writing services through his website. You
can contact Will at
askwill@marketingyoursmallbusiness.com
*********************************************
About Bobette Kyle
and the book How
Much for Just the Spider?
Strategic Website Marketing for Small-Budget Businesses
Bobette's writing reflects her unique history of
experience, education, and research activities:
• 10+ years of Management, Marketing, and Executive experience.
• Marketing MBA plus E-Commerce coursework.
• 13 months independent
research of online marketing.
In the book, she draws upon this
experience, education, and research to show you how to better find, target,
and attract Web customers.
Read about or buy the
book now:
http://www.websitemarketingplan.com/MarketingBook/
*********************************************
Article By Bobette Kyle
Accepting Payments Online: An eCommerce Overview
There is a
seemingly infinite number of choices and configurations for taking
payments online. Choices range from almost total "do it yourself"
programming to turnkey packages.
Taking payments online can seem like a jigsaw
puzzle. Besides an Internet merchant account, you will need shopping
cart software, a store or site host, a processor, a secure payment
gateway, and/or third party processors.
The article helps make sense of the options. Read
it here:
http://www.websitemarketingplan.com/Arts/eCommercePaymentsOnline.htm
******************************************
Administrative Notes
You are on the list under email address
${recipient}
This newsletter is available in HTML on the Web. Email notification
containing an abridged text version and link to full newsletter,
is sent to list members.
Those joining
before October 21, 2002 were added when we received a single request. Those
joining on October 22, 2002 and later completed a two-step process to be added to
the newsletter list.
If you are a member of this newsletter's list and no longer wish to
be, please ask to be removed. Do this by:
1) clicking the Topica Email Publisher link at the bottom of your emailed
newsletter, checking the "unsubscribe" button in your profile, and saving the
change or
2) sending an email to:
unsubscribe@websitemarketingplan.com
If you would like to be added to the list, first send an
email to:
subscribe@websitemarketingplan.com. When you receive the confirmation email,
please activate your subscription according to the directions.
Copyright 2002 - 2003 Bobette Kyle. You may forward this newsletter - in its entirety - to others.
|
