Note from Bobette
Kyle
Customer
buying stages, learn to accept online payments
Hello All -
When I first started working on this issue, I envisioned a feature article
contrasting information sites with sales sites and explaining how they each can fit
into your marketing plan.
Instead, I ended up with *four* articles that, together, show you: how (and
why) your sites can meet your marketing goals while also meeting visitors'
information needs; ways to meet your visitors' needs with the right
information; tips to make it easier for customers to order online; and ideas for
profiting from information sites.
Today I have two of the first four articles...
My article "Reach Your Website Marketing Goals (Part 1 of 2): Understanding
the Customer Decision Making Process" helps you understand
your visitors' decision making process while effectively pulling
visitors through to the purchase stage.
In "They're Searching So Why Aren't They Buying?", Karon Thackston
takes a closer look at the buying process. She also gives specific advice on how
to satisfy a visitor's information needs according to the visitor's stage in the
buying process.
New ecommerce information site is on the way...
I am working on a new information site Take-Payments-Online. ECommerce
explained. When complete, the Website will detail the steps, options, fees,
and pitfalls involved with accepting payments from your Website.
ECommerce Website Solution and Design - ECommerce explained: online and
Internet merchant accounts, how to
accept credit cards online, about fees, and more.
Please do me a favor and send a short note...
...to any instructors you know who may be interested in evaluating my
comprehensive marketing and Web promotion book "How Much for Just the Spider?
Strategic Website Marketing".
As a text, the book is applicable to courses attended by business
professionals, small business managers, and/or entrepreneurs. I have a special
section for instructors here:
Thank you for your help.
Bobette Kyle
P.S. Please share this newsletter with two or three colleagues you think would benefit from Website Marketing Plan News.
P.S.S. Send comments and feedback about this newsletter to
Haven't found what you want? Search below.
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Take-Payments-Online. ECommerce Explained.
A new information site detailing how to build and
design your
ECommerce Website solution.
This new Website will detail the steps, options, fees, and pitfalls involved
with accepting payments from your own Website.
Go here to read an ecommerce overview and sign on to receive updates when I
post new information to the site:
http://www.take-payments-online.com
You can also sign on for updates to Take-Payments-Online.com content by submitting this form:
I use a two step subscribe process. This
means you will be added to the notification list only after you verify your
interest by visiting a link provided in a confirmation email.
(Note: The WebSiteMarketingPlan.com privacy policy is applicable to
Take-Payments-Online.com as well. Basically, we don't share your email address
with others and do not send extraneous mailings. Privacy policy is here:
http://www.websitemarketingplan.com/privacy_policy.htm)
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They're Searching So Why Aren't They Buying?
Article by Karon Thackston ©
2003,
http://www.marketingwords.com
There seems to be a common myth regarding site visitors and the buying
process these days. Karon's heard this statement more than a few times
over the last several months: "My visitors find me when they use search engines.
They type in the exact key phrases I'm listed under. So when they get to my site
why aren't they buying?"
In her article, Karon explains why they aren't buying and
what to do to fix it.
Read the full article here:
http://www.websitemarketingplan.com/Arts/CustomerBuyProcess.htm
Information from the Author
Copy not getting results? Let Karon write targeted, SEO copy for
you. Visit her site at http://www.marketingwords.com, or learn to
write your own copy at http://www.copywritingcourse.com. Don't
forget to subscribe to Karon's free ezine at
http://www.marketingwords.com/ezine.html.
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Site Section for Instructors
Target Marketing Plan and Web Promotion
Book
Information
I have a special section on WebSiteMarketingPlan.com for
instructors interested in using my target marketing plan and Web promotion book
("How Much for Just the Spider? Strategic Website Marketing for Small Budget
Businesses") in their courses.
The text is applicable to courses comprised of business
professionals, small business managers, and/or entrepreneurs. These students can
apply knowledge from the book in developing and implementing online marketing
strategies for their companies.
The book also helps prepare MBA candidates and advanced
undergraduate students for the "real world", showing them how to succeed with
online marketing strategies in today's budget cutting mindset.
Relevant courses could include...
- Marketing Management - online/Internet strategy module
- Small Business Management courses
- MBA Level Marketing - direct marketing, Internet
marketing,
- e-commerce, online/Web strategies.
- Entrepreneurial courses
- Executive MBA courses
- Business Plans - marketing plan module
- Marketing/Business Strategy
More information is at:
http://www.websitemarketingplan.com/
Please do me a favor and pass it along to any
instructor you think may be interested.
Thanks :-)
Bobette
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Reach Your Website Marketing Goals (Part 1 of 2): Understand the Customer
Decision Making Process
Article by Bobette Kyle
An
important question to answer when creating or revising a Website is
"What are the goals of this site?" because the answer will drive your site
design and marketing decisions. A good way to choose the correct
goals is
to think in terms of the customer decision making process.
This article explains how to
design and market your site to complement the customer decision making process.
Read the full article here:
http://www.websitemarketingplan.com/Arts/CustomerDecision.htm
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