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| In This Issue: | |
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- Note from Bobette Kyle - Customer Segmentation and Service - Business and Marketing Products - Marketing Plan Crossword Game - How to Write SEO Articles |
- Administrative Notes - Subscribe To The WebSiteMarketingPlan.com Network News - Add this newsletter's headlines to your MyYahoo! page: 
- The WebSiteMarketingPlan.com Network News is also available through RSS feed:  - Unsubscribe Directions and Postal Mail Address - Archives - Read Current Edition Online: http://www.websitemarketingplan.com/currentnewsletter.htm |
| Note From the Publisher, Bobette Kyle | |
| Archives:http://www.websitemarketingplan.com/NewsletterArchives.htm
Hello Folks - One strategy to consider when updating or writing your marketing plan is customer segmentation. The reason for this is two-fold. One, you are better able to meet customer needs and expectations if you segment them into similar groups. Two, it can be more efficient and profitable for you. Pay attention, however, to the effect segmentation has on customer service. The feature article today addresses the issue (and touches on my own misadventure with inadequate service). Speaking of updating your marketing plan, it is time to gear up for the 2007 planning season. (Yes, it's September already!) Take the fun route by checking out my new interactive marketing plan crossword puzzle. You can solve it online or print out the PDF and solve by hand. No marketing plan is complete without attention to online marketing techniques. In "The Purpose and Practice of Writing Successful SEO Articles" Karon Thackston shows how to get the most from writing and marketing your articles online. She explains how to write articles both the reader and search engines will love. Enjoy!
Bobette Kyle Haven't found what you want? Search below. |
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| Customer Segmentation Needn't Create Poor Customer Service | |
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by Bobette Kyle http://www.websitemarketingplan.com/techniques/customerservice.htm A popular way to segment customers is by revenue or profit generated, with "A-list" customers receiving more perks and personal service than "lower" categories. There are right and wrong ways to do this. Article explains the benefits of doing it right and consequences of poor
implementation. |
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| Business and Marketing Planning Products | |
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Following the most profitable strategies means
keeping your business plan and marketing plan
up-to-date. Tools to help the process go smoother
include:
- Software - Business Planning Tools - Articles |
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| Marketing Plan Crossword Puzzle Game | |
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http://www.websitemarketingplan.com/cw/FreeMarketingPlanGame.htm Test your marketing plan knowledge with this interactive crossword. Click on the first letter of any word in the game to highlight the clue for that box and type your answer directly into the puzzle (java must be enabled in your browser for the puzzle to work). You can also solve the puzzle by hand using the printable PDF version here: http://www.websitemarketingplan.com/cw/MarketingPlanCrossword.pdf
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| The Purpose and Practice of Writing Successful SEO Articles | |
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By Karon Thackston
© 2006 http://www.websitemarketingplan.com/SEM/seo_articles.htm Karon writes: I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, "SEO Advice: Writing useful articles that readers will love." That, in and of itself, says it all. Why is this such a thrilling post? Because it reinforces what I've been saying for years. Whether you're writing content for a website, an article or any type of SEO copy, you must think of the reader first.
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| Administrative Notes | |
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