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WebSiteMarketingPlan.com |
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| Marketing Planning | Marketing & Management |
Marketing Techniques |
Internet Marketing | Ecommerce |
Public Relations |
Search Engine Optimization |
Small Business Information |
Business Planning |
Book Marketing (growing your business) |
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| In This Issue: | ||||||||||
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- Note from Bobette Kyle - Measuring Profitability - What is Public Relations - Business and Marketing Products - Creating a Search Engine-Friendly Website - Online Success, Testing, Basic SEO |
- Administrative Notes - Subscribe To The WebSiteMarketingPlan.com Network News - Add this newsletter's headlines to your MyYahoo! page: 
- The WebSiteMarketingPlan.com Network News is also available through RSS feed:  - Unsubscribe Directions and Postal Mail Address - Archives - Read Current Edition Online: http://www.websitemarketingplan.com/currentnewsletter.htm |
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| Note From the Publisher, Bobette Kyle | ||||||||||
| Archives: http://www.websitemarketingplan.com/NewsletterArchives.htm
Hello Folks - As 2008 approaches, it is once again time to begin marketing and business planning. In this edition, we've covered some of the issues to consider during your planning sessions: - Defining Profit. In my article this month I explain a bit about some of the different levels of "accounting" profit (including a sample profit and loss form) and discuss other, less obvious considerations when screening programs for profitability. - What is public relations and what are its functions? Dali Singh gives some ideas to help PR efforts reach your target audience. - There are a lot of newer, flashier Website creation technologies. They may be beautiful, but they are not all search engine friendly. Scott Buresh explains what search engine spiders actually see (and don't see) when indexing a Website. I have also included a link to a presentation with my thoughts about online success, testing, search engine basics, and success strategies (which are probably not what you think). Book Marketing, Planning Weekend in St. Louis The St. Louis Publishers Association has announced a weekend of book marketing, media, and Internet insights November 2 - 4, 2007. National experts Brian Jud, Penny Sansevieri and Eric Kampmann will be speaking and taking private consultations throughout the weekend. Take a look: http://www.websitemarketingplan.com/book Enjoy! Bobette Kyle
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| To Define Profitability, Consider Indirect Benefits | ||||||||||
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by Bobette Kyle http://www.websitemarketingplan.com/online/profit.htm If you ask seven
business professionals to define profitability, you are likely to get seven
different answers. There are several ways of viewing profit. In the broad sense,
defining profitability is simple: making money. In a more detailed sense,
definitions vary depending (for example) on the timeframe and whether indirect
benefits are considered. |
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| What is Public Relations? | ||||||||||
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http://www.websitemarketingplan.com/pr/what-is.htm
As the number of feasible marketing programs expands ―
along with the Internet's popularity
― the lines between different strategies blur.
One raging debate, for example, stems from how a press release can now serve
double duty as a search engine optimization tool. Should the definition of
public relations be expanded, or include only traditional approaches? If we
define PR in terms of goals and purposes, the important thing to consider is the
approach. In other words, focus on the functions of public relations. In
the end you are trying to effectively communicate to your target customers, so
choose implementation methods accordingly. Here, Dali Singh helps you answer
just what is public relations with respect to your own actions. |
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| Business and Marketing Planning Products | ||||||||||
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Following the most profitable strategies means
keeping your business plan and marketing plan
up-to-date. Tools to help the process go smoother
include:
- Software - Business Planning Tools |
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| Website Creation and the Eye of the Spider | ||||||||||
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by Scott Buresh http://www.websitemarketingplan.com/SEM/website-spider.htm A Website development team engaging in website creation without any regard for the role of the search engine spider may be quite disappointed. You see, there is quite a difference in what is seen by humans on a website and what is seen by a search engine "spider" (a program that routinely combs the Internet indexing websites). There are an untold numbers of expensive websites out there that are beautiful to behold from a human perspective, yet all but invisible to search engine spiders (and thus searchers), just as there are untold numbers of expensive, beautiful yachts silently and pointlessly resting on the ocean bottom in the Bermuda Triangle. The article includes a list of common website elements, broken into two
categories: what search engines can see, and what they cannot. |
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| Online Success, Testing, and Search Engine Basics - Presentation | ||||||||||
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http://www.websitemarketingplan.com/SLPA/
This page includes some articles and resources related to a recent
presentation I gave. Click on "Bobette's Presentation" to see the PDF. Explore
the rest of the page to get tips on Marketing 2.0, article marketing, and more.
The presentation itself was for a group of authors and small publishers, but the
methods apply to all categories. |
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| Administrative Notes | ||||||||||
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