Note from Bobette
Code Amber Alert
Dear Reader,
You will find I am taking a
little different direction with the articles in this issue. Generally, I include
one strategy article (written by me) and one promotional tactics article
(written by a guest author or by me). Just lately, however, I have found a
number of strong strategy articles.
So, today I am skipping the promotional tactics article and adding an extra
strategy piece. Both subjects - unique web proposition (a twist on the unique
selling proposition, USP) and pricing - are key elements to an effective
marketing plan.
Call for creative use of resources...
I am still looking for examples of how you, your company, or another business
has strategically used existing resources in a different or unique way.
If I publish your story in Website Marketing Plan News you will also get 30
days of exposure on my Website in the form of an ad or mention in the right
column (Copy and format subject to my approval.*). As of October 15,
month-to-date views are 6,275 for that spot - or about 12,500 server requests
over a full 30 days.
Instructions for sending in your story are in "The Cornfield Challenge" below
and
here.
Code Amber...
Finally, you may have noticed a new ticker at the top of my home page. Normally
I avoid tickers and busy graphics, but this one is for a serious cause - the
Code Amber Alert network.
Amber stands for "Americas Missing: Broadcast Emergency Response". In the most
serious child abduction cases, the organization and law enforcement officials
work together to quickly broadcast a description of the missing child and
suspected abductor.
If you have a Website, please consider adding the ticker to your site. You may
save a life. In the past 15 days alone, four children have been found safely -
due in part to the more than 200,000 Code Amber tickers across the Web. More
information is here:
http://www.codeamber.org.
Enjoy,
Bobette
P.S. If you like what you read,
please forward to 2 associates you think would be interested in the newsletter.
P.P.S. I can better tailor the newsletter contents if I know your interests.
Please take a moment to flesh out your profile through the link at the bottom
(This is also where you can change your newsletter format or - gasp! - be
removed from the list.).
Haven't found what you want? Search below.
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Launching WebSiteMarketingPlan.com
The Challenge: Gain online credibility and be heard.
The Approach: Create and implement a marketing plan using the 5-step
marketing plan guide How Much for Just the Spider? Strategic Website
Marketing.
The Results: 12,000+ monthly visits and several top-5 Google rankings.
Want the same success? Get the guide. More info
here.
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Strategy Article 1
"Your Unique Web Proposition"
by Scott T. Smith
Every week, tens of thousands of new people and
organizations are jumping onto the Internet bandwagon. How can you ensure that
you will be found, and better yet, stand out as unique among this rapidly
swelling crowd?
The key is to clearly define your Unique Web Proposition (UWP). Your UWP defines
your place in the Internet marketplace, making you separate - and better - than
everyone else.
Read the full article.
About the Author
Scott T. Smith is Head Copywriter at
Copywriting.net,
Copywriting Services.
Empower Your Business Today with a F R E E
Sales Copy Analysis. Call toll-free in the US 1.800.798.4471 or email
mary@copywriting.net .
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Want to expand or build your online business?
Try Paul Myers'
free, interactive
"Make Your Own Business" tutorial.
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Call for stories on creative use of resources:
The "Cornfield Challenge"
In honor of the corn maze at
Shryocks Callaway
Farms I have put forth a call for stories about creative use of
resources.
Often, successful new ideas involve using available resources in new
or different ways. For example, the Shryocks used their existing
cornfield to create an additional revenue stream.
Because new ideas frequently beget more new ideas by those who
read about them, I am asking for your success stories.
Send me an example of how you, your company, or another business has
strategically used resources in a different or unique way. Explain why
the approach is unique and include a valid email address, physical
address, and/or URL with your story.
Note: I will use the personal
information only to contact you about your story and will not share
your personal information without permission. Privacy policy is
here.
You may send your story to me in any of three ways:
1) Send email to:
CornChallenge@WebSiteMarketingPlan.com
2) Complete the form
here.
3) Send a letter to: WebSiteMarketingPlan.com, PO Box
270374, St. Louis, MO 63127.
If I publish your story in Website Marketing Plan News you will also
get 30 days of exposure on my Website in the form of an ad or mention
in the right column (Copy and format subject to my approval. More details
here.). As of October 15, month-to-date views are 6,275
for that spot - or about 12,500 server requests over a full 30 days.
Also, the person who refers the most valid stories by November 30,
2002 will get a choice of:
a.) paperback and digital PDF copies of the
5-step marketing plan
guide How Much for Just the Spider? Strategic Website Marketing or
b.) 30 days of exposure on WebSiteMarketingPlan.com, as explained
above.
(Note: Your referrals must give your name as the referring party when
they send in their entries.)
So what are you waiting for? Get out that keyboard or pen and start
writing!
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Need a More Effective Site?
Learn planning methods and
promotional tactics to jumpstart your Website. Get a free look
at the marketing plan guide
here.
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My Inbox
Fraud Resources
Dr. jl scott, Director of
the International Council of Online Professionals (iCop) and publisher of the
iCop Whistle Blower, included three fraud resources in her October 7 edition
(two still valid as of July, 2006).
You can find out more about fraud in general, research specific fraud cases,
and/or file a report through these site
- Sentinel,
http://www.consumer.gov/sentinel/
- National Fraud Information Center,
http://www.fraud.org/
One additional fraud site:
- The Internet Crime Complaint Center, a partnership between the FBI and
National White Collar Crime Center:
http://www.ic3.gov/
iCop
Speaking of iCop (well, *writing*
anyway), find out more about iCop and the Whistle Blower newsletter
here.
Email Trends
Debbie Weil of WordBiz.com
passed along information in her newsletter on an email trends report published
by Doubleclick. According to the report, retailers and catalogers report an
average of 3 sales per 1,000 email promotional offers sent. More stats are in
the executive summary. You can download
here.
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Strategy Article 2
"Pricing
Your Service or Product: Things To Ponder"
by Maria Marsala
Article explains 11 different approaches you can
take when deciding how to price your goods and services.
Read the full article.
About the Author
Maria Marsala is President of Maria's
Place: Coaching, Consulting and Courses. Maria works with daydream
believers individually and in groups to custom-design systems and
solutions that create professional success. For a free consultation or
to subscribe to her e-zine visit
http://www.CoachMaria.com.
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Do you want to build your list...fast?
Paul Myers'
Amazing List Machine shows you how.
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Administrative Notes
This newsletter is available in HTML and Text versions. You can change your version by clicking the Topica link at the end, adjusting your profile, and saving changes.
* How one gets onto the mailing list.
An email address is added to the newsletter mailing list only by request. This happens in one of three ways. Someone (hopefully you or someone acting on your behalf)...
1) typed and submitted the address into a subscription form or the list building tutorial on http://www.WebSiteMarketingPlan.com.
2) sent an email to: subscribe@WebSiteMarketingPlan.com.
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If you are a member of this newsletter's list and no longer wish to be, please ask to be removed.
* Do this by:
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2) sending an email to: unsubscribe@WebSiteMarketingPlan.com or
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Copyright 2002 Bobette Kyle. You may forward this newsletter - in its entirety - to others.
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