Featured Planning Resources
 Sample Marketing Plans
 Marketing Plan Outline (Article)
 Planning Outline (PDF)
 Free Planning Game
 Printable Crossword
 More Marketing Plan Info

Writing The Plan
 Marketing Strategies, Plans
 Getting Started
 2008: Plan for Profit
 Setting Overall Objectives
 Setting Marketing Goals
 Marketing Plan Write-Ups
 Marketing Plan Into Action
 More on Marketing Planning
 Action Plans
 One-Day Marketing Plan

Choosing Planning Resources
 budget dilemma
 deciding whom to trust
 choosing resources

Incorporating SWOT and 4 P's
 Summary / Overview
 Market Niche / SWOT Analysis
 Marketing 4 P's
 Selling / Conclusion

More Marketing Plans Articles
 Evaluate Effectiveness
 Identifying Your Niche
 Do You really NEED A Plan?
 The Essential Contents

Press Releases & Tips
 Have a Better Plan This Year
    (PDF document)
 Small Biz Marketing Tips
 Calm Mrktg Plan Panic, PDF
 

St. Louis, MO Resources 
 Book Marketing (SLPA)
   Publishing Your First Website
   Marketing a Book Online
  St. Louis Web Development
  St. Louis, MO Small Business

About Bobette Kyle
(this site's publisher)

 General
 Credentials
 Contact
Bobette's Book
 Strategic Website Marketing

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Website Marketing Plan News
Marketing workshop - tell-a-friend
 In This Issue: October 28, 2003 
Note from Bobette Kyle - "Marketing Your Online Business - Major Results with a Minor Budget", interactive chat workshop with me tonight.
PublicRelationsArticles.com - "I Can't Afford a Public Relations Campaign, Can I?" by Todd Brabender, "How to Get Local Media to Do Stories About Your Website" by George McKenzie
WebMarketingArticles.com - "Turn Benefits Into Sales with Streaming Media" by Ronni Rhodes
Site Section for Instructors: Information about Bobette's marketing plan / Web promotion book.
Administrative Notes
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Read Current Edition Online:
http://www.websitemarketingplan.com/currentnewsletter.htm

 
 Note from Bobette Kyle
This issue also available online at http://www.websitemarketingplan.com/currentnewsletter.htm
Archives: http://www.websitemarketingplan.com/NewsletterArchives.htm

Hi Folks -

We are going to try the interactive Small Business Workshop chat, "Marketing Your Online Business - Major Results with a Minor Budget" again tonight. The previous session was cancelled due to a DOS attack on the host.

Please join us. Here are the details:

When: Tuesday October 28 8 p.m. EST. 
What: The Virtual Business Group's (VBG) Small Business Workshop series. "Marketing Your Online Business - Major Results with a Minor Budget" with Bobette Kyle (me).
Who: Everyone is invited.
Where: http://www.themouseconnection.com/vbg/
How: Go to the URL above, where you will find a chat window occupying the upper left-hand side of your screen. Once the room is loaded, type in your first and last name rather than the "guest" that shows up automatically. You do not need a password. Click Sign On.

NOTE: You may be asked to run and install the ChatSpace Java Client -- click NO -- you will then enter the chat room.

Once you've entered, you will be taken directly to the VBG Small Business Workshops room (If not, click on the VBG tab at the top of the chat window.). For better functionality, set your chat options to float by first clicking the leftmost icon above the chat window, then clicking the "float" button near the bottom of the pop-up box.

In the chat room, the moderator Helen Smith will be taking messages for me to address. There is no charge and no need to register.

If you plan on attending, you can send questions in ahead of time. Please use the email

I Look forward to chatting with you tonight (8:00 p.m. Eastern, Tuesday October 28).

Thank you and enjoy,
Bobette

P.S. Please pass this newsletter URL along to two friends or colleagues you think would benefit from Website Marketing Plan News.

 

 PublicRelationsArticles .com - PR, Public Relations Articles.

"I Can't Afford a Public Relations Campaign, Can I?" by Todd Brabender http://www.PublicRelationsArticles.com/PRBudget.htm

It's true that the more you pay, the more you get. But getting the most publicity/PR exposure doesn't mean you have to get most expensive PR agency or specialist. Todd tells how you can work with a PR firm on a small budget and explains the benefits of working with a professional on your public relations campaign.

"How to Get Local Media to Do Stories About Your Website" by George McKenzie
http://www.publicrelationsarticles.com/LocalMedia.htm

George gives tips on how to catch the attention of your local radio and TV stations.

Have a look at the "Holiday Rush Special" - 16 cassette/CD recordings - up to 24 upcoming teleseminars - membership in 2 private sites - media databases - press release generation software - instruction manuals - George McKenzie's Amazon best seller. Over $550 value when sold separately. Special "Beat the Holiday Publicity Rush" price of $197.00. Learn more about it here.

Site Section for Instructors: Information about my marketing plan / Web promotion book.

I have a special section on WebSiteMarketingPlan.com for instructors interested in using my target marketing plan and Web promotion book ("How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses") in their courses.

The text is applicable to courses comprised of business professionals, small business managers, and/or entrepreneurs. These students can apply knowledge from the book in developing and implementing online marketing strategies for their companies.

The book also helps prepare MBA candidates and advanced undergraduate students for the "real world", showing them how to succeed with online marketing strategies in today's budget cutting mindset.

Relevant courses could include...

Marketing Management - online/Internet strategy module
Small Business Management courses
MBA Level Marketing - direct marketing, Internet marketing,
e-commerce, online/Web strategies.
Entrepreneurial courses
Executive MBA courses
Business Plans - marketing plan module
Marketing/Business Strategy

More information is at:
http://www.websitemarketingplan.com/

Please do me a favor and pass the information along to any instructor you think might be interested: http://www.websitemarketingplan.com/
 

 WebMarketingArticles.com - Web Strategy, marketing, and measurement articles.
"Turn Benefits into Sales with Streaming Media" http://www.webmarketingarticles.com/SalesStreaming.htm

This article by Ronni Rhodes of http://www.wbcimaging.com defines streaming media and gives 6 examples on how to effectively implement on your Website.

 Administrative Notes

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Those joining before October 21, 2002 were added when we received a single request. Those joining on October 22, 2002 and later completed a two-step process to be added to the newsletter list.
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Copyright 2002 - 2003 Bobette Kyle. You may forward this newsletter - in its entirety - to others.