The interactive chat workshop last week, "Marketing Your Online Business - Major Results with a Minor Budget", went well. We covered a lot of ground - mostly Q&A on how to approach low-budget online marketing strategies - including examples and specific techniques. If you missed the workshop and are interested, you can still read the transcript. The Virtual Business Group has published it on their site. Have a look here:
http://www.virtualbizgroup.com/Group_Information/Workshops/transcripts.html

New RSS news feeds...

I have started two new Website Marketing Plan news feeds - one for this newsletter and another for articles posted on my "site family".

For those of you not yet familiar with RSS feeds, they are a way to receive headlines and summaries of your choosing without email. If you are interested in reading a full item, you can click through to the complete newsletter or article.

Here's how reading RSS feeds works...

You periodically retrieve the headlines and summaries of your choosing through "RSS News Aggregator" software. The software is vaguely similar in concept to email software: the software resides on your computer and you periodically check for new information or set it to automatically retrieve information every so often.

Unlike email, however, no one can send you unsolicited information through RSS. You set your software to retrieve only the feeds you want. If you later decide you don't like a feed, you can always remove it from your list.

How to get this newsletter and/or the "site family" articles through RSS feed...

First, let me say I am not changing the email newsletter. You will continue to receive the newsletter the same way you do now. The RSS feeds are for people who prefer to get information through RSS and/or want to receive a "heads up" when I post a new issue or new information.

If you want to read RSS feeds, you will need aggregator/reader software. NewsGator integrates nicely with MS Outlook (NewsGator was $29 last time I looked.). SharpReader, Awusa, and Feedreader are some costless alternatives.

Once you have installed the software, set up your feeds by adding the feed addresses - i.e., URLs where the feed code is posted. A lot of times, links to a feed on site will be marked with an icon (I mark mine with an orange "XML" on WebSiteMarketingPlan.com).

Here are the URLs to my feeds:
Newsletter
( http://www.websitemarketingplan.com/strategy/category/marketing-newsletter/feed/ )
New articles
( http://www.websitemarketingplan.com/strategy/feed/ )

That's all there is to it. You then check for new headlines periodically just as you do with email.

"Five Common Misconceptions to Achieving Success with your Online Business"
http://www.websitemarketingplan.com/SEM/SEMisconcept.htm

SEO expert Robin Nobles explains five reasons your site may not be profitable.

 Site Section for Instructors: Information about my marketing plan / Web promotion book.

I have a special section on WebSiteMarketingPlan.com for instructors interested in using my target marketing plan and Web promotion book ("How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses") in their courses.

The text is applicable to courses comprised of business professionals, small business managers, and/or entrepreneurs. These students can apply knowledge from the book in developing and implementing online marketing strategies for their companies.

The book also helps prepare MBA candidates and advanced undergraduate students for the "real world", showing them how to succeed with online marketing strategies in today's budget cutting mindset.

Relevant courses could include...

Marketing Management - online/Internet strategy module
Small Business Management courses
MBA Level Marketing - direct marketing, Internet marketing,
e-commerce, online/Web strategies.
Entrepreneurial courses
Executive MBA courses
Business Plans - marketing plan module
Marketing/Business Strategy

More information is at:
http://www.websitemarketingplan.com/

Marketing Planning - Different options for creating and writing marketing plans. Business Planning - Free sample business plans, articles, and business plan resources. Small Business Information - Help with small business marketing, planning and management. Search Engine Optimization - Search engine marketing articles, commentary, and resources. Public Relations - Resources and information to help with public relations (PR) campaigns. Ecommerce - ECommerce solutions and design explained. Internet Marketing - How to approach online business development and marketing. Marketing Techniques - Marketing methods to help improve profit. Marketing & Management - Small business marketing, management and strategy information, all written by Bobette Kyle.

 Administrative Notes

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Copyright 2002 - 2003 Bobette Kyle. You may forward this newsletter - in its entirety - to others.