Note from Bobette
Marketing Plan Success
Dear Reader,
You have a special treat today from Strategic
Relations Consultant Justin Hitt. He has kindly written an article specifically
for you - "Targeting Your Best Customers
Improves Your Marketing Plan Success". Justin explains how to find your best
customers, identify their needs, and integrate this knowledge into your marketing plan.
If you have been meaning to forward Website
Marketing Plan News to a couple of associates, now is the time...Justin's
article appears only at WebSiteMarketingPlan.com through November.
Enjoy,
Bobette
P.S.
I can better tailor the newsletter contents if I know your
interests. Please take a moment to flesh out your profile through the link at
the bottom (This is also where you can change your newsletter format or - gasp!
- be removed from the list.).
Here are my profile responses:
- Name: Bobette Kyle
- Zip: 63126; Country: USA
- Occupation: Marketing
- Job Title: Chief Cook and Bottle Washer
- Education: Graduate Degree
- Found me through: Other...Actually, I didn't find it, I made it. :-)
- My work: Self employed, B2B focus, Internet marketer
- Interests: All of them
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Want the same success? Get the guide. More info
here.
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Marketing Plan Article
"Targeting Your Best Customers Improves Your Marketing Plan Success"
by Justin Hitt
Your best customers
are those customers who purchase frequently enough, the products or service you
provide, to be profitable. This type of customer generates regular income and is
a very desirable customer for your business. Making an effort to target
customers like these will rapidly increase your income while creating stability
for your organization.
The article
explains how to target your best customers and integrate this knowledge into
your marketing plan.
Read the full article.
About the Author
Justin Hitt is a consultant and author of
"Cultivating Your Best Customers, Part I of II: How to Get more
Profits by Cultivating Your Best Customers". More information is available online at
http://www.iunctura.com/cultivate-topten.
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Search Engine Conundrum
Will submitting to hundreds of engines cause traffic
to pour into your Website? The short answer is NO.
Learn
the real
secret to driving free traffic to your Website.
Download a WebPosition Gold trial today!
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Call for stories on creative use of resources.
Send me an example
of how you, your company, or another business has strategically used
resources in a different or unique way. Explain why the approach is
unique and include a valid email address, physical address, and/or URL
with your story.
If I publish your story in Website Marketing Plan News you will also
get 30 days of exposure on my Website in the form of an ad or mention
in the right column.
Full details are
here.
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My Inbox
Webby Awards
Independent Business Consultant and writer K. Griffith sent me a report on the
7th annual Webby Awards. Submission is open
to several categories. Winners will be announced in May.
K. Griffith specializes in B2B and B2C eMarketing strategy. She may be contacted via email
at kgriffiths@swfla.rr.com.
Her full report is
here.
Search Engine Positioning
Back in late September, I mentioned that I had been keeping track of search
engine rankings with just a spreadsheet, so - thinking it is time to get more
sophisticated - I bought Web Position Gold.
I used the software's "Page Critic" to make some changes to
my SWOT article page. Since then, the article has made progress...rising from
#66 to #24 on keyword "SWOT" in eight weeks.
Another feature I have been finding useful is the "General
Suggestions" in the Page Critic reports. These are search-engine-specific tips
and advice, updated monthly. Last month, among other advice, the updates
included an insight into Google's new ranking algorithm. Updates have been
available on or about the 12th each month, so next round should be coming up
next week.
If you want to take a look "under the hood" with no
obligation to purchase, take advantage of the
free 30
day trial.
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Want to expand or build your online business?
Try Paul Myers'
free, interactive
"Make Your Own Business" tutorial.
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Administrative Notes
This newsletter is available in HTML and Text versions. You can change your version by clicking the Topica link at the end, adjusting your profile, and saving changes.
* How one gets onto the mailing list.
An email address is added to the newsletter mailing list only by request. This happens in one of three ways. Someone (hopefully you or someone acting on your behalf)...
1) typed and submitted the address into a subscription form or the list building tutorial on http://www.WebSiteMarketingPlan.com.
2) sent an email to: subscribe@WebSiteMarketingPlan.com.
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If you are a member of this newsletter's list and no longer wish to be, please ask to be removed.
* Do this by:
1) clicking the Topica Email Publisher link at the bottom of your emailed
newsletter, checking the "unsubscribe" button in your profile, and saving the change.
2) sending an email to: unsubscribe@WebSiteMarketingPlan.com or
3) sending an email asking you be removed to: bobette@WebSiteMarketingPlan.com.
Copyright 2002 Bobette Kyle. You may forward this newsletter - in its entirety - to others.
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