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 In This Issue: November 24, 2003 
Note from Bobette Kyle - Marketing plan articles, search engine copywriting, in-person ezine subs.
WebPromotionArticles.com - "Rules, Regs, and Recommendations for Search Engine Copywriting" by Karon Thackston,
"How to Get E-zine Subscribers
From In-Person Events" by Alexandria K. Brown
Site Section for Instructors - Information about Bobette's marketing plan / Web promotion book "How Much for Just the Spider?"
 
 New WebSiteMarketingPlan.com Site Network - A collection of topic specific subsites.
Administrative Notes
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 Note from Bobette Kyle
This issue also available online at http://www.websitemarketingplan.com/currentnewsletter.htm
Archives: http://www.websitemarketingplan.com/NewsletterArchives.htm

Hi Folks -

I will make this one short, as many of you in the U.S. are likely very busy with added personal duties during this short holiday week. I, for one, have to finish painting our kitchen, shop, and clean before Thursday.

This is also the time of the year to think about marketing plans and budgets for the coming months. To get you started and help move along the process, have a look at some of my marketing plan and management articles. There is a list here, about halfway down the page:
http://www.WebSiteMarketingPlan.com/Free/FreeContent.htm

You can also preview full text of all chapters in my marketing plan book here:
http://www.HowMuchForSpider.com

On the WebSiteMarketingPlan.com Network, I have added two new articles to http://www.WebPromotionArticles.com, the site I'm filling with information about Search engine, email, advertising, and newsletter promotion strategies:

"Rules, Regs, and Recommendations for Search Engine Copywriting" and "How to Get E-zine Subscribers From In-Person Events"

Enjoy,Bobette Kyle

P.S. Please forward Website Marketing Plan News to two or three friends or colleagues who would welcome the information.

 

 WebPromotionArticles.com - Search engine, email, advertising, and newsletter promotion strategies.

"Rules, Regs, and Recommendations for Search Engine Copywriting" by Karon Thackston
http://www.webpromotionarticles.com/Search_Engine_Copywrite.htm 
Professional copywriter Karon Thackston explains how to use search engine keyphrases when writing Web content.

"How to Get E-zine Subscribers From In-Person Events" by Alexandria K. Brown
http://www.webpromotionarticles.com/Email_List_Offline.htm
The e-zine related question I hear most often is "How do I build an email mailing list if I cannot email people first?" Here, Alexandria Brown gives some suggestions.

 Site Section for Instructors: Information about the marketing plan / Web promotion book "How Much for Just the Spider?" by Bobette Kyle

I have a special section on WebSiteMarketingPlan.com for instructors interested in using my target marketing plan and Web promotion book ("How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses") in their courses.

The text is applicable to courses comprised of business professionals, small business managers, and/or entrepreneurs. These students can apply knowledge from the book in developing and implementing online marketing strategies for their companies.

The book also helps prepare MBA candidates and advanced undergraduate students for the "real world", showing them how to succeed with online marketing strategies in today's budget cutting mindset.

Relevant courses could include...

Marketing Management - online/Internet strategy module
Small Business Management courses
MBA Level Marketing - direct marketing, Internet marketing,
e-commerce, online/Web strategies.
Entrepreneurial courses
Executive MBA courses
Business Plans - marketing plan module
Marketing/Business Strategy

Please do me a favor and pass the information along to any instructor you think might be interested: http://www.websitemarketingplan.com/

 WebSiteMarketingPlan.com Site Network - A collection of topic specific subsites.
I am developing a collection of WebSiteMarketingPlan.com subsites. Each is tightly focused on a narrow topic and currently in various stages of completion. Have a look:

 Administrative Notes

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Those joining before October 21, 2002 were added when we received a single request. Those joining on October 22, 2002 and later completed a two-step process to be added to the newsletter list.
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Copyright 2002 - 2003 - 2004 Bobette Kyle. You may forward this newsletter - in its entirety - to others.